Today we are joined on the pod by my long time friend, Jesse Bryan. Jesse is very smart, well and widely read, a deeply thoughtful person, and not surprisingly one of my very favorite people to talk to. Jesse is the founder and executive creative director of Belief Agency, an award-winning advertising company based in Seattle.

As you’ll hear, instead of lying to consumers, they do this really weird thing where they focus on helping their clients tell the truth. You’ll get an interesting look into some of the history of advertising and it’s relation to truth and falsehood, and what’s changed in the digital age. I basically just say “uh-huh” and “yeah” a bunch while Jesse drops wisdom, so sit back and enjoy as I did.

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Produced by Andy Lara at www.andylikeswords.com