What does it take to run a successful flower farm? 

On this episode of the Thriving Farmer Podcast, we’re joined by Jessica Hall who is the Owner, Visionary, and Weeder-in-Chief at Harmony Harvest Farm. Located in the beautiful Shenandoah Valley of Virginia, her farm is known for pioneering nationwide direct-to-consumer bouquet shipping. With over 15 years in the industry, Jessica is driven by the belief that #FreshFlowersRule and everyone can live a better life through flowers. 

Tune in today to hear all about the evolution of Harmony Harvest Farm and how they enhance their community and thrive as a result!

 

You’ll hear:

• How Jessica discovered her calling to be a flower farmer  2:20
• When Jessica knew she wanted to switch gears from weddings 13:06
• About the Harmony Harvest Victory Garden and how it’s doing today 27:30
• More about The Mum Project  49:55
• How Jessica keeps track of all their inventory and production 58:44
• How Harmony Harvest keeps their mother plants in their greenhouse 1:05:40
• What gives their farm true business freedom 1:08:02

About the Guest:

Jessica is the Owner, Visionary, and Weeder-in-Chief of Harmony Harvest Farm. Harmony Harvest Farm is known for pioneering nationwide direct-to-consumer bouquet shipping and its impressive collection of heirloom chrysanthemums. This year, Jessica and her team launched The Mum Project, a collaborative initiative to revitalize American agriculture through heirloom mums. With over 15 years in the industry, Jessica is driven by the belief that #FreshFlowersRule and everyone can live a better life through flowers. 

Resources:

Website - https://www.hhfshop.com/

Instagram - https://www.instagram.com/harmonyhrvst/

Facebook - https://www.facebook.com/harmonyhrvst

 

 

 

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