In this episode we're talking with designer and letterer, Jessica Hische, author of the New York Times best-selling children's book: Tomorrow I'll Be Brave.

You've almost certainly seen Jessica's work. She refreshed logos for MailChimp, Southern Living, Eventbrite. She did a logo for the incredible "California Sunday Magazine." She did titles for Wes Anderson's "Moonlight Kingdom." She designed covers for books like Dave Eggers' "The Circle" and "Hologram for the King," and for Elizabeth Gilbert's, "Committed" among many, many more books.

We discuss her unique production and marketing strategy for the book, how she chose her publisher, and how to respect the heck out of contacts you've built up over the years.