U.S. Farmers & Ranchers Alliance CEO Erin Fitzgerald discusses responsible investment and marketing across the food value chain through new innovations backed by science and shared outcomes.

Supermarket Guru Phil Lempert’s news roundup of the week’s top stories in food/agriculture include: New Source of Protein, Healthy Living Campaign and “Winning on Reducing Food Waste” Initiative.

Georgia corn, cotton and peanut farmer Jimmy Webb engages with Phil for a Q&A about Hurricane Michael and its impact on farmers, the farm economy and our food and fiber supply this harvest.