Backcountry Marketing

Jo Salamon | Preserving Heritage and Saving Lives | Mustang Survival


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Mustang Survival's iconic seahorse logo is a common sight on the water. For years, Mustang has worked in the commercial marine industry supplying life-saving PFD's and float coats. Recently however they've made a pivot to the recreation industry bringing their experience, heritage, and technical skills honed through government contracts to the everyday user.

 

In this episode, Jo Salamon, the Communications Manager shares how the Mustang team is making this transition.

 

Follow Mustang:

@mustangsurvival

 

Produced by:

Port Side Productions

@backcountrymarketing

@portsideproductions

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