Joachim Baan and the "New Combination"

My guest this week is Joachim Baan.

He’s the creative director for Atelier Munro, a partner in the legendary denim store Tenue de Nimes, the founder of Another Something, and a designer.

From the digital experience to the physical experience of your favorite brands, Joachim has been behind the scenes helping create the things we all obsess over.

Joachim and I discuss building a brand, his design philosophy, why you shouldn’t focus on the data, the collaboration effect with brands, Atelier Munro, and working for passion vs. the paycheck.