You either crush it or the world crushes you.  What "it" is can be largely up to you.  Just crush something.  I mean, don't crush anything living or valuable.  It's a metaphor.  Most people are going to want to choose their job.  Joe's here to tell you how, and the secret is basically "pay attention, idiot".  The "idiot" part was an addition by us.

The 12 Rules of Attention: How to Avoid Screw-Ups, Free Up Headspace, Do More and Be More At Work - amzn.to/3kY9sl8

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