Joe Foster was born into a family of shoemakers with a notable history in Britain. Through the 20th century, the business grew in fits and starts until it became Reebok - the global brand we know today.

In this episode Foster details his story of hard work, industry insight and personal sacrifices necessary to build the brand to what it is today... A Multi-Billion dollar company.

Listen to the full episode for powerful money lessons he picked up along the way and make sure you grab a copy of his book "Shoe Maker".