Trial Lawyers University

Joe Fried – Emotional Mastery: Using Neuroscience to Influence, Persuade, & Win Big


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“Fake it till you make it”. Sounds cliché, but it turns out there’s science behind it when it comes to controlling emotions. If your trial prep doesn’t already include putting yourself in the right emotional frame, then this episode will definitely convince you that it should.

On this inaugural episode of Trial Lawyers University, Dan Ambrose welcomes one of the top (and original) truck crash lawyers in the country, Joe Fried to the show. Dan and Joe discuss the power of emotional state control for lawyers, why lawyers need to smile authentically, and why Joe wants to go and serve hot cocoa to the jury in the morning. Joe also shares his method of trial prep and the two discuss the power of connection and self growth as a lawyer.

Train and Connect with the Titans

☑️ Joe Fried | Fried Goldberg LLC | LinkedIn

☑️ TLUNYC.com September 20-23

☑️ Trial Lawyers University Website

☑️ TLU On Demand Instant access to live lectures, case analysis, and skills training videos

☑️ TLU on Twitter, Facebook, Instagram & LinkedIn

☑️ Subscribe Apple Podcasts | Spotify | Google Podcasts | YouTube

Episode Snapshot
  • Who is Joe Fried?
  • Where should lawyers focus their energy if they want to be great trial lawyers?
  • What can trial lawyers learn from Hollywood to gain an edge in the courtroom?
  • The one skill trial lawyers must embrace to create credible and persuasive arguments.
  • How to incorporate neuroscience into your trial practice.
  • What continues to motivate Joe Fried today?

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Trial Lawyers UniversityBy Dan Ambrose, Trial Lawyers University

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