I first met Joe Jackman 25 years ago. He impressed me then like he continues to impress me now. He has led, from a strategic, creative and human viewpoint, the reinvention of some of the world's leading brands. He has passion, personality, persuasion and persona. In this podcast we talk about his extraordinary career and his new book, The Reinventionist Mindset, which I recommend to anyone who wants to roar into the 2020's.