Joe is CEO of East Bay Tire, a California-based tire distributor and service provider, serving anyone from trucking companies to ports to quarries. With thousands of customers and applications, Joe is taking the company in a more service and data-driven direction, aiming to educate customers and provide greater value than the traditional tire model. And while not sexy, the whole world moves on tires!

Follow Joe: https://www.linkedin.com/in/joepehanick/

Learn more about East Bay Tire: https://eastbaytire.com/

Listen to the Around the Bead Podcast: https://www.aroundthebead.com/

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