Family-owned businesses don’t always successfully split into pieces, Currie Enterprises is the exception.  We talk with John Currie about the future of Rock Jock 4x4 and the history of Currie Enterprises.  From rockcrawling to racing, the family has been involved in it all.  There are lots of little gems in this one.  Stay tuned for more.

4:43 – The things you do for love…love of motorcycles, that is…

8:03 – Can you imagine being the first one to drive Highway 91?

17:10 – How many kids can you fit in a Burro?

27:08 – How do you develop a product line?  You give the customers what they ask for

42:37 – My friendship with Phil Howell and how that began

54:22 – The Rocky Road had a secret weapon

1:18:00 –You’ll want to listen to John and Gerald’s experience at KOH

1:42:16 – Business changes and how the kids got involved

John Currie has such a great history with rock sports, taking Rock Jock forward is good for the industry, be sure to check them out at www.rockjock4x4.com and check out the Industry Profile in Issue 33 of 4Low Magazine.

We want to thank our sponsors Maxxis Tires and 4Low Magazine.

www.maxxis.com

www.4lowmagazine.com 

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