Before there was Monster, before there was Red Bull - there was Jolt Cola. Growing up in the 80s, Jolt Cola had a bit of mysticism to it. Everyone assumed it would be like drinking rocket fuel, and everyone had heard the story of a kid who died from the excess of caffeine. This, of course, wasn't true. Jolt Cola contained less caffeine than an espresso, but how did this upstart beverage make such a splash, and what is the story behind its creation?

Show notes: Jolt Cola