In this episode, Antonia Wade, CMO of PwC, turns the tables and interviews our usual host, Jon Evans. From tax intern to marketing podcast host, we delve into Jon's journey through entrepreneurial endeavours at Britvic, through to being fired at Lucozade to finding a successful role in B2B at System1. We also discuss lessons Jon has learned from 150 podcast episodes with CMO's, agency creatives, founders and more.

Timestamps

• 00:00 - Intro
• 00:43 - Jon’s journey from tax to marketing
• 10:18 - Deciding if you’re more suited to corporate or entrepreneurial life
• 12:35 - Why Jon got fired at Lucozade
• 17:15 - Traits of a confident CMO
• 18:35 - How do you go from tax to research?
• 25:21 - Why Jon chose Richard Shotton as his first guest
• 27:10 - Lesson’s we can take from COVID times
• 30:20 - What makes a great CMO
• 36:49 - Do emotional ads really work?
• 39:44 - Favourite campaign that didn’t perform well with System1
• 41:19 - Is winning a Cannes Lion worth it or not?
• 44:42 - How important is purpose in advertising?
• 48:37 - Is AI the saviour of creativity?
• 52:35 - What has Jon learned about leadership from Uncensored CMO guests?
• 56:25 - Who would Jon love to have on the podcast?
• 57:34 - Happy 50th Birthday Jon!