Josh Weichhand is the Marketing Director at Chaco. In this episode, we chat about doing work you believe in and not giving up on the path to doing so. 

We also talk about Chaco's use of their brand voice during the Bears Ear protection rollbacks and about Josh's own journey of finding his voice and doing work he believes in. For many, the journey to finding a good fit in a career is not without challenges along the way. For Josh, it took 6 unpaid internships, a summer fishing in Alaska, and a 9-month road trip to finally find his place at a company he had been a customer at since summer camp.

From the episode:

"All of a sudden Chaco found itself on the front lines of this very important conversation in real-time and had some credibility to it because we're an established partner of the National Park Foundation."

"There's something about having this one really great pair of sandals that have been with me through it all and then getting to share it with people professionally."