The Dental Economist Show

Joshua Gwinn on Unlocking Growth Through Culture and Vision


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On this episode of The Dental Economist Show, host Mike Huffaker welcomes Joshua Gwinn, co-founder of Optimize Practice Alliance. Joshua’s inspiring journey from the U.S. Navy to leading dental practice operations underscores his belief in the power of culture, resilience, and leadership. As a thought leader and former CEO of Hero Practice Services, Joshua brings unparalleled expertise in building scalable systems and fostering high-performing teams.

Key topics include:
  • The role of culture in creating successful dental practices.
  • Overcoming adversity and staying true to your purpose.
  • Insights into leadership and team alignment for emerging DSOs.
  • Practical advice for cultivating resilience and asking for help when needed.
  • Stories of transformational growth through clarity, discipline, and vision.

Joshua shares practical strategies and personal anecdotes, leaving listeners with a roadmap to achieve sustained growth and impact in the dental industry.

Episode Highlights:

02:06 - 08:23 - Building Resilience Through Adversity -
Joshua reflects on his early life and how overcoming challenges shaped his leadership style.

12:35 - 14:44 - Pushing Past Negativity - Joshua shares how to stay focused on your goals despite naysayers and external challenges.

22:08 - 26:18 - The Power of Culture - “Who you are and what you believe, how you behave, that’s culture.” Joshua discusses why authenticity in leadership matters.

38:15 - 43:44 - Asking for Help as a Leadership Strength - The value of vulnerability and seeking support in building successful teams.

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Want to be a guest on The Dental Economist Show?

If you’re a growth-focused leader in the dental business world or someone shaping its future through technology, consulting, or innovation—we want to hear from you.

Submit your interest here: https://forms.gle/BjAmyYLsFgNJBf8f8

Whether you’re leading a DSO, building the next big dental SaaS tool, or redefining patient experience, this show is where the smartest minds in dental business come to talk strategy!

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