It's rush hour and I've got two crying children and one completely flat tire.   Even when you don't think you're showing frustration or fear, humans have the ability to detect the most subtle change in emotions. This incident on the side of the road was a wake up call to how powerful emotions can be...and how we need to be cautious on their effect on us and others.     ****************** If you want to learn more about Adam or ParaCore, check out www.paracore.com or email us at [email protected].

I'm going to talk about a topic that doesn't get discussed often when it comes to entrepreneurship—relationships.   For the past 8 months or so, my wife and I have been in a great groove—date nights, communicating, really connecting. Then, as tends to happen, things went a little sideways.     ****************** If you want to learn more about Adam or ParaCore, check out www.paracore.com or email us at [email protected].

 

I suggest listening to "My Experience at Warrior Intensive: Part 1" prior to this episode.     "People are more like to run from pain than run towards pleasure." This old adage was top of mind for me on multiple levels while I worked through the exercises at the Warrior Intensive this past week in California. I'll cover this and other major takeaways from the event in today's episode.     ****************** If you want to learn more about Adam or ParaCore, check out www.paracore.com or email us at [email protected].

As I've discussed on the "Taking the Networking Plunge" episode, I've been attending events by an organization called Warrior Intensive and this past week was their two-day marketing intensive in California.   For 10 hours both days, I dove deep into my business and how I can better drive attract leads and close opportunities. It was a hustle and I'm excited to share what I learned with you.   This is two-part series so be sure to check out the episode immediately after this one for takeaways!     ****************** If you want to learn more about Adam or ParaCore, check out www.paracore.com or email us at [email protected].

"Set it and forget it" is a common phrase in the digital advertising industry. If an account's strategy is working, often account managers will only update 1-2 times a month or only when the client prods. It's not the greatest experience for the client and risks increasing client turnover.   To combat that here at ParaCore, we've implemented an internal check and balance process that could work for any account-based business.     ****************** If you want to learn more about Adam or ParaCore, check out www.paracore.com or email us at [email protected].

Crossing off tasks on your to-do list can be satisfying, but what do you do about the goals not met from week to week? Simply managing your to-dos isn't allowing you to see the full picture of your productivity. Enter the "General's Tent", a process I learned for not only tracking my goals each week but assessing my progress and what I need to change to be more successful.     ****************** If you want to learn more about Adam or ParaCore, check out www.paracore.com or email us at [email protected].

You read that right, I've got a brand promise when it comes to our company bathroom here at ParaCore—and it all has to do with the lock.   There are various scenarios when the lock may not work or the person *thinks* the lock isn't working. So, we installed a sign...but it didn't stop there, and what resulted was a lesson in the power of brand messaging.   ****************** If you want to learn more about Adam or ParaCore, check out www.paracore.com or email us at [email protected].

I've got a business/values question for you: If you dislike a company or platform, but they're generating leads for you, would you advertise with them?     ****************** If you want to learn more about Adam or ParaCore, check out www.paracore.com or email us at [email protected].

Currently hiring but struggling to find quality people? Same here my friend. It's a job seeker's market out there and lots of competition for talent. Fortunately, I've got two tactics that have proved fruitful when it comes to hiring the right experience and the right fit for your business.   ****************** If you want to learn more about Adam or ParaCore, check out www.paracore.com or email us at [email protected].

I have this nasty habit of comparing myself to other entrepreneurs, particularly using their age as a way to benchmark my success. In fact, I recently found myself negating my own success while talking to a fellow business owner only six weeks older than I.   Letting this mindset continue can be poisonous to your own progress, but combating it can be tricky.   ****************** If you want to learn more about Adam or ParaCore, check out www.paracore.com or email us at [email protected].