Delegation—it's an early (and frequent) lesson of leadership.   We often hand off special projects and odd tasks to employees capable of the work without thinking, what happens when regular work gets in the way of what they were hired to do?   Sometimes it helps to have someone solely focused on a particular task—and here's why.     ****************** If you want to learn more about Adam or ParaCore, check out www.paracore.com or email us at [email protected].  

When you think about your business website, you probably think about website traffic, lead form submissions, and online purchases as typical conversions. An increasing number of consumers, however, are returning to the phone as an option for contacting a business.   How do you track these leads and add it to your ROI tracking? Let's discuss!     ****************** If you want to learn more about Adam or ParaCore, check out www.paracore.com or email us at [email protected].

When it comes to your business, are you having trouble breaking through the noise?   There are ways your business can rank for content exactly where your audience hangs out—and it's easier than you think!     ******************** If you want to learn more about Adam or ParaCore, check out www.paracore.com or email us at [email protected].

I learned recently that I do a crappy job with following through on goals (a shocker to my fellow entrepreneurs I'm sure.) I'll be really good for a few weeks, but then life gets in the way and derails my plans.   I used to get really bummed that I'd failed or missed a deadline I'd set and I'd simply give up on trying to meet it again. I've recently changed my mindset, however, and it's working wonders for my mental health and motivation.     ****************** If you want to learn more about Adam or ParaCore, check out www.paracore.com or email us at [email protected].

Business has been good lately at ParaCore. The team is staying busy and, on top of that, we've been presenting lots of proposals for new business.   I find that combining a full workload with new proposals is always adds a bit of stress as I battle strain versus momentum. Is it better to solve those problems after you sell the projects or prepare ahead of time by hiring staff and investing in operations?   ****************** If you want to learn more about Adam or ParaCore, check out www.paracore.com or email us at [email protected].

Each day in my journal I write down three things: reflections, progress to my goals, and one thing I can do to build my business that day.   There's a difference between working ON your business and working IN your business. As the business owner, it's not my job to be out there with the nails and hammer, but instead working on the building plans.     ******************** If you want to learn more about Adam or ParaCore, check out www.paracore.com or email us at [email protected].

I'm absolutely in love with my car repair shop. The owner always tells it to be straight and has even advocated on my behalf to my dealership to ensure I don't get ripped off. This man's mindset is "always do the right thing" and, as a result, I have a lot of loyalty to that repair shop.   Integrity in business should be a no-brainer, plain old table stakes, but the reality is people don't always do the right thing. You can't make the assumption everyone—fellow business owners, employees, clients—share your values.     ******************** If you want to learn more about Adam or ParaCore, check out www.paracore.com or email us at [email protected].

At ParaCore, we follow the Entrepreneurial Operations System (EOS) outlined in the book "Traction" by Gino Wickman and that system includes a quarterly planning session.   Quarterly planning sessions can be really inspiring as new ideas are shared and possibilities explored. However, we were noticing only a little progress was being made on the goals we would set each quarter. So the question became, are we chasing butterflies or are we chasing innovation?     ******************** If you want to learn more about Adam or ParaCore, check out www.paracore.com or email us at [email protected].

**Listen to "What's Your Daily Routine? Part 1 prior to playing this episode **   While attending the Big Money Marketing conference, the speaker challenged attendees to go out during lunch and film a live video sharing the four problems and possibilities we had discovered during the event. Even though I shoot video all the time, this task gave me a lot of anxiety.   Shooting the video was a challenging and liberating experience, but what came out of was even powerful—my daily marketing routine.     ******************** If you want to learn more about Adam or ParaCore, check out www.paracore.com or email us at [email protected].

For years, I've lacked a daily routine and it has punished me in ways I didn't even realize. I've tried everything from getting up early and meditating to reading for 30 minutes and training for races, but there was never enough structure.   After two years of intense struggle and bouts of depression, I finally found a system that works for me, and it's fun to boot.     ******************** If you want to learn more about Adam or ParaCore, check out www.paracore.com or email us at [email protected].