Journey to 8 Figures

Every Monday, the ParaCore team has a standing meeting to prepare for the upcoming week. A few weeks ago, I passed out $10 scratchers to team members as a client experience exercise.

How does a lottery ticket parallel the client experience you ask?

When clients engage with ParaCore, they are taking a gamble. They have hopes, desires, and a lot of uncertainty. The experience brought up a lot of great conversation of how we as professionals can better serve our clients by addressing this excitement and anxiety.

********************

If you want to learn more about Adam or ParaCore, check out www.paracore.com or email us at [email protected].

It's usually on the drive home when it hits me, "What did I actually accomplish today?" Our days are filled with activity— sitting in meetings, making dinner, getting the kids ready for bed—but so often we go to bed feeling little progress was made. 

Starting the day at a deficit can feel defeating, which is why today's episode focusing on the power of momentum—how identifying and adding one brick a day (no matter how small) helps you build your foundation.

********************

If you want to learn more about Adam or ParaCore, check out www.paracore.com or email us at [email protected].

Have you ever encountered someone forgoing a process and think to yourself—wow, that person must really have it together to skip over something the rest of us have to do? Before you extend the accolades, consider that appearance isn't reality. In today's episode, I recount a recent dining experience that reminded me how dangerous the ego can be, and how it can get in the way of us becoming our best selves.

********************

If you want to learn more about Adam or ParaCore, check out www.paracore.com or email us at [email protected].

We always sign contracts with a minimum 3-6 month contract term. However, today I signed an agreement with someone under weekly terms. I've never done that sort of thing before (and likely won't again anytime soon), but it made sense based on the situation.

********************

If you want to learn more about Adam or ParaCore, check out www.paracore.com or email us at [email protected].

I've been creating a lot more content than normal after attending a marketing conference recently. Originally, I thought creating content would mainly be about adding value to my audience. I quickly learned that creating content consistently has been far more valuable to me than anyone else. Listen to today's episode to find out why.

********************

If you want to learn more about Adam or ParaCore, check out www.paracore.com or email us at [email protected].

In the last episode I talked about the problems we ran into with Outdoor Adventure Marketing. In a moment of supposed "brilliance," we decided to start selling leads instead of managed services. Today I cover the challenges and moral accusations associated with that business model. It didn't turn out how I expected. 

********************

If you want to learn more about Adam or ParaCore, check out www.paracore.com or email us at [email protected].

They say the riches are in the niches. I actually believe that, but I now realize there are riches in the right niches. Not every niche. ParaCore pursued a niche that had many forces working against our PPC efforts. In today's episode I break down the issues we ran into and what we'll be looking for in our next niche.

********************

If you want to learn more about Adam or ParaCore, check out www.paracore.com or email us at [email protected].

This is part 2 of my massive mistake when transitioning the company from web development to paid media. I was trying to make everyone happy and, as a result, I crushed myself under the business.

********************

If you want to learn more about Adam or ParaCore, check out www.paracore.com or email us at [email protected].

I've made two massive mistakes over the last 10 years that forced me to reduce my salary by 60% and grind through two years of financial stress. 

Today I'm going to talk about the first and what I would have done differently if I had to do it all over again.

********************

If you want to learn more about Adam or ParaCore, check out www.paracore.com or email us at [email protected].

ParaCore has been a low 7-figure agency for a few years and now we're planning for growth with a goal to reach 8 figures. I'll be honest, we're not event close, but we're making moves and forging ahead!

In today's first episode I'll cover who I am, what the podcast is going to cover, and set the stage for the daily podcasts to come!

********************

If you want to learn more about Adam or ParaCore, check out www.paracore.com or email us at [email protected].