Learning how to do PPC, content, social media, etc. before hiring a third-party vendor gives you foundational knowledge that makes it easier to make informed decisions down the line. However, it means more time out of your day and possibly stretching your staff thin.   Is the upfront pain worth avoiding future vendor issues down the road? You decide.   ---   This is the final episode in my five-part series weighing the pros and cons of the many options available to businesses when it comes to creating and executing a marketing strategy.   We covered hiring an employee, freelancer, a full-service and specialist agency in the first four episodes.   ****************** If you want to learn more about Adam or ParaCore, check out www.paracore.com or email us at [email protected].

Unlike full-service agencies, specialist agencies go deep in a particular topic area…and I mean deep. For example, here at ParaCore we live and breathe paid advertising. On the other hand, it means you’ll have to manage several companies and contacts if you’re hiring out for your other services.   ---   This is the fourth episode in my five-part series weighing the pros and cons of the many options available to businesses when it comes to creating and executing a marketing strategy.   We've covered hiring an employee, freelancer, and a full-service agency in the first three episodes. Stay tuned for our final where I'll cover doing PPC yourself.   ****************** If you want to learn more about Adam or ParaCore, check out www.paracore.com or email us at [email protected].

Full-service agencies provide a single point of contact and can bring much-needed consistency to your marketing. On the flip side, many agencies become full-service because they were really good at one skill and clients began begging for more.   ---   This is the third episode in my five-part series weighing the pros and cons of the many options available to businesses when it comes to creating and executing a marketing strategy.   We've covered hiring an employee and freelancer in the first two episodes. Stay tuned for future episodes where I'll cover outsourcing to a specialist agency, as well as doing it yourself.   ****************** If you want to learn more about Adam or ParaCore, check out www.paracore.com or email us at [email protected].  

Considering hiring a freelancer to execute your paid media strategy? The flexibility a freelancer provides can also come with a risk of change.   ---    This is the second episode in my five-part series weighing the pros and cons of the many options available to businesses when it comes to creating and executing a marketing strategy.   In the last episode, we covered hiring an employee. Stay tuned for future episodes where I'll cover outsourcing to a full-service or specialist agency, as well as doing it yourself.   ****************** If you want to learn more about Adam or ParaCore, check out www.paracore.com or email us at [email protected].  

There are so many options when it comes to creating and executing a marketing strategy: hiring an employee or a freelancer, outsourcing to a full-service or specialist agency, or even doing it yourself—but what is the best option for your business?   ---   This episode kicks off a five-part series weighing the pros and cons of each of the above, starting with hiring an employee.   ****************** If you want to learn more about Adam or ParaCore, check out www.paracore.com or email us at [email protected].

Is perfectionism the enemy of progress? When it comes to my strengths, having a perfectionist mindset comes in handy. When it comes to trying new things, however, I find my perfectionism can really slow me down. Do you have a perfectionist mentality? If so, do you find it to be an asset or a liability?

 

****************** If you want to learn more about Adam or ParaCore, check out www.paracore.com or email us at [email protected].

I had an interaction recently with the human equivalent of a terrible Facebook ad, complete with metaphorical retargeting.   When you’re not clear on the message you’re trying to communicate, it doesn’t matter the medium you’re using—your ad is going to stink.   ****************** If you want to learn more about Adam or ParaCore, check out www.paracore.com or email us at [email protected].

It starts with the “What if?” worries, then the to-do list starts to overwhelm and finally, the gridlock sets in. I’ve hit the beginning stages of burnout.   Stress is an inevitability of business ownership but burnout doesn’t have to be the result. When you start to freeze up, I’ve got a few simple steps to bounce back from burnout.   ****************** If you want to learn more about Adam or ParaCore, check out www.paracore.com or email us at [email protected]

A little riddle for you—what’s one thing everyone brings to a meeting but no one needs?   LAPTOPS.   They’re distracting, prevent vital context from being absorbed, and are just plain rude.   We’ve ditched laptops during meetings at ParaCore—what about you?   ****************** If you want to learn more about Adam or ParaCore, check out www.paracore.com or email us at [email protected].

When customer experience is king, how your employees answer the phone can mean the difference between a sale and a lost opportunity.   Fortunately, there's a secret weapon to not only auditing leads but monitoring how your company is managing your customer relationships—call tracking.     ******************** If you want to learn more about Adam or ParaCore, check out www.paracore.com or email us at [email protected].