In this lively conversation, Elzie and Revolancer founder Karl Swanepoel explore the dynamic world of freelancing. Revolancer, born out of personal frustration with existing solutions, stands out with over 20,000 users in just two years, aiming to revolutionize freelancing by eliminating commission fees. Karl, with a background in AI and robotics, sheds light on the strategic shift to a Software as a Service (SaaS) model and the importance of first-principle thinking in overcoming industry challenges.

The episode emphasizes key insights for entrepreneurs and freelancers, touching on self-confidence, networking, and standing out in a crowded market. Karl shares tactics to combat the race-to-the-bottom pricing dilemma, offering valuable advice to businesses and freelancers.

The conversation dives into broader business lessons, with Karl emphasizing perseverance, learning from failure, and adopting a customer-centric approach.

Highlights:

09:40: I think it's really important to work with clients who kind of develop a good relationship with clients. I can tell you that from my freelancing experience, I actually noticed a really strange kind of trend, which is that for my 2 clients, I have 2 clients who paid me a lot more than every other client I had. And those two clients were by far the best to work with. They were the most understanding, the most reasonable, and just a real pleasure to work with. I felt like I was really contributing something, and the clients who were constantly trying to push the price down and had tiny budgets were often horrible to deal with.

19:32: I don't think it's likely that some AI is going to start launching nukes or go  terminate, or whatever. But I think it's more so in automating jobs that there's now suddenly a large portion of humans who cannot do anything better, more efficiently than a machine can. And at that point what do they do? I think there are a lot of big questions around that, but there aren't really good answers, and people aren't moving fast enough to find good answers there.

23:21 People think that when you start a business, you have a cool idea. You go out there and build the idea and put it out there, advertise to people, and they buy from you, essentially. But, really, what I found is that the best way to start a business or any kind of project is to identify your target audience and then sort of like understand what their problems are and then build a solution for a very big problem for a very specific group of people. That way, your chances of success and your chances of guessing the right idea are just so much higher.

25:59: That's why you start with finding a target audience that you want to help or kind of a certain, just broader, industry that you want to be involved in. But as for what your business very specifically does, I think it needs to be driven by  what the audience wants. So, for example, I could say that I used to be a freelancer. I face all kinds of issues. I want to make the industry better for freelancers. I don't know. I want to build a platform that's going to help freelancers.

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Blazing a Trail from Music to Tech Entrepreneurship with Chynna Morgan

Chynna shares insights into her journey as a SaaS founder, recounting the challenges posed by the pandemic and how it led to the birth of Vidlo. Diving into the essence of user-generated content (UGC), Chynna breaks down the concept, emphasizing its impact on brand authenticity. She explains how Vidlo facilitates the creation of UGC campaigns, allowing brands to engage their audience organically.

Chynna highlights the significance of a visually appealing brand design for capturing audience attention. The conversation flows seamlessly from discussing favorite campaigns to the pivotal role of connections and teamwork in business success.

Episode Highlights:

10:08: So I think that a lot of times what brands do is create an experience, whether it's like a photo booth inside their store or a campaign to drive more impact for their brand. But what the audience is getting in return is a giveaway. They could get a promo code of, you know, you post this on Instagram. You get 10% off your next product. And to be honest with you, bigger than that, they're a part of the brand story now. Right? Now that you are, I'm seeing myself on your page. I feel like I'm a part of a story, which I think has a bigger impact than anything I said before.

17:30: You have to create a campaign that's visually appealing. So that's going to be the first thing someone's going to see when they scan it. If they think that your branding is sloppy or blurry, they're not even going to go to the next step. So I think first impressions always, have to have that good first impression. So I would say, like, make sure the design of your landing page for your logo is very clear and very nice. What else should they not do? You should not just let the campaign sit on the platform.

21:38: Because I think a lot of people have these ideas. Like you said, they think they're awesome. It's going to work right away. Right? But they're not doing any type of research to really understand their target audience. They're not doing any market research to really understand, is this business sustainable? Am I really going to make money off of this business? Or am I just being cocky and thinking that this is awesome because I thought of it? So I think that's where a lot of problems lie when people create businesses. It's like they're doing it for themselves, and there's really not a problem to solve in the market. So I want to make sure there was a problem to solve with Vidlo. So I did a lot of market research.

29:08: The key is not giving up. Right? And always knowing that, the goal ahead, if you don't give up, you're always going to attain that, you know? So I keep that in mind, and I just have passion for what I'm building. When you have passion about it and you see how it can benefit people and how it could change other people's lives or make their lives easier, that also allows you to keep on going as well. So I don't know. I think just from being young, I've always just kind of had this kind of resilience in me. And I never give up; if I believe something, then I'm going to keep on doing it.

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Itay shares his journey into the online world over 28 years ago, emphasizing the importance of thinking long-term in business.

The conversation dives into the world of newsletters and email marketing, with Itay stressing the value of quality over quantity in building an email list. He highlights the simplicity of effective email writing, suggesting that individuals write how they speak to authentically connect with their audience.

Itay introduces the concept of the Morning Dough, a curated newsletter born during the COVID-19 pandemic. He discusses various types of newsletters, including content updates, podcast highlights, and curated news. Itay provides insights into differentiating newsletters and attracting subscribers by putting oneself into the content.

Episode Highlights:

06:06 - You can always find people to connect with you. And that's why it's connecting also to emails or podcasts. If you're speaking the same language, it's much easier because people can relate to you. Getting the people and start building a podcast slash email list, I think it's more or less the same.

11:21 - In the email list, it's very easy to say, "Oh, the email list doesn't really work. I don't have enough subscribers." It takes time to build it. It's all about one more and one more and one more and some will leave and that's okay. Some people are doing all kinds of efforts to keep people on the list. I say, you don't need it. If someone wants to leave the list, let them go. You don't need them.

16:03 - Think about the long term and evergreen. You need a business that works also for you that if you're gone for two months, it might be lower a little bit but still keep on running. Build value, build employees.

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Dujuan Cherry, the creative force behind Agency ML, offers valuable insights into navigating the world of wealth advisory. He emphasizes the importance of embodying your brand and becoming the character you aspire to be.

As we delve deeper, Dujuan shares his ambitious plans for incorporating AI and creating short films. He opens up about his dream of transforming Milwaukee into a production hub for great shows and talent. He envisions a future where Hollywood comes to Milwaukee, providing the talent in his city an elevated platform.

Listen in as Dujuan shares insights into creating an unforgettable customer experience and his unique approach to video production. For an episode packed with passion, determination, and a fresh perspective on building a local Hollywood, tune in.  

Episode Highlights:

14:11 - Talk about what you do, talk about the importance of your service. But not only that, do whatever you can, you know. Volunteer your time. It's always good. Once again, kind of going back to that it's always good to give more than you take. So, volunteer your time. At the end, people will see that, and people will understand this is somebody who loves us and not just wants to have us as a client.

18:48 - I feel when you see something visually and you're hearing a person's story, you feel as if you're in the room with them. It's almost as if there's a relatability. It just tells a better story visually. People are attracted to movies, and movies tell a great story. And if you can create almost a movie-like feel to whatever message you're trying to portray to your specific type of clientele for your business, then it's going to have that same sort of emotion behind it.

29:04 - I think I want Milwaukee to become a place where you don't have to go to Hollywood. Hollywood will come to us. And I think that's the biggest thing right now that I'm working on. I guess you could say, new business plan or try to incorporate that within the business, but I want to build a film-slash-television show production where great shows are being put on major networks. And people are either moving to Milwaukee or young talent are auditioning in Milwaukee.

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A self-taught tech enthusiast and entrepreneur, Frederick Birchfield, shares his journey of creating a transformative contactless ordering system for sports venues - Arena Eats. Peek into the mind of Frederick as he discusses the importance of customer satisfaction and his vision to revolutionize the sports tech business.

Learn about the unique features of Arena Eats and how it's designed to give every customer a VIP experience, right from pre-ordering food hours before a game to efficiently handling customer feedback. The discussion extends beyond just the app as Frederick shares valuable insights on how to create successful partnerships in business, maintain effective relationships, and handle the challenges of being a CEO.

Tune in to get a glimpse into his life lessons and his unwavering determination to keep going against all odds. This episode is a deep dive into the world of sports tech, entrepreneurship, and relationship building. A must-listen for aspiring entrepreneurs and tech enthusiasts alike.

Episode Highlights:

08:06 - Most of these sports teams and stuff don't even have a relationship with their fans. They don't even have a clue. But whoever they're working with is not forwarding that information. They just saying, "Look, you got a boost in this. You got that and that." It's more to it than that. And being a sports fan myself, I'm big on customer service. If you screw me once, I will not be back. It's just how it is. I'll stay home and watch a game from home. And I realized that and if you want these fans to come back, you have to be on it.

12:42 - If a team has sponsors or partners, we can put in a chat wall, we can put in a photo gallery, and we can spotlight every partner on any given night that they will want to choose from. If they want them to come on and tell a story, or whatever it is, Harry's Plumbing, or something like that, we can showcase that. Which basically, for most venues, if it's a small market, that's a way of helping them generate revenue because their partners or sponsors are paying for marketing somewhere else. This way you got your brand in a fan's pocket. They're taking you home.

14:46 - Just because you own a business, and it doesn't matter if the sand that goes now, if you got it out the mud, and nothing was handed to you, it wasn't who you knew, or none of this stuff, is to always be grounded and realize who you are. If I treat a person coming out in a suit the same way I would treat the janitor who's probably mopping the floors of the hallway, because that's just how I am. I was just brought up that way. Always being up front, truthful, always be hungry, but at the same time, be willing to hear a no. A no doesn't mean never, it's just not right now. I think a firm handshake and eye contact goes a long way. A lot of that is missing.

20:50 - When you have investors, which most of these tech giants do, you can't do that or you tacking a fine line because these investors want a certain return back on their money, and you got to make a profit. So, that's what I'm looking at right now where I'm like, if you got investors now, it's got to be a pain in the butt right now because they're calling you if not everyday, and they're telling you what you got to do. So, you're not in control anymore. That's what happened and I've turned down so many investors, not in a rude way, but I didn't get this far to hand over the keys to someone else to tell me how my brand should be run.

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Elzie teams up with the brilliant Frederick Birchfield to unravel the true essence of entrepreneurship. Frederick shares priceless insights from his vast experiences, unveiling the hidden secrets to success.

Brace yourself for a mind-blowing conversation on resilience, the power of a clear vision, and the surprising role of revenue. But wait, there's more! Frederick takes us on an exclusive journey into his people-centric approach to entrepreneurship.

He fearlessly exposes the often-overlooked challenges of involving investors. Don't miss out on this exhilarating dive into the depths of entrepreneurship, where you'll discover the ultimate secret to carving your own path in the dynamic world of business!

Episode Highlight:

01:46 - When you have investors, which most of these tech giants do, you can't do that or you tacking a fine line because these investors want a certain return back on their money, and you got to make a profit. So, that's what I'm looking at right now where I'm like, if you got investors now, it's got to be a pain in the butt right now because they're calling you if not everyday, and they're telling you what you got to do. So, you're not in control anymore. That's what happened and I've turned down so many investors, not in a rude way, but I didn't get this far to hand over the keys to someone else to tell me how my brand should be run.

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Join Elzie and Frederick Birchfield in this enlightening episode as they explore the crucial role of relationships in building strong business alliances. Discover insightful strategies to stay top of mind with customers and gain wisdom on forming valuable partnerships with team and arena owners.

Tune in to learn how to cultivate effective relationships, uphold business etiquette, gracefully handle rejection, and recognize when to seek help in areas of weakness on your journey to success. Don't miss this opportunity to gain invaluable insights from these industry experts!

Episode Highlight:

00:36 - Just because you own a business, and it doesn't matter if the saying that goes now, if you got it out the mud, and nothing was handed to you, it wasn't who you knew, or none of this stuff, is to always be grounded and realize who you are. If I treat a person coming out in a suit the same way I would treat the janitor who's probably mopping the floors of the hallway, because that's just how I am. I was just brought up that way. Always being up front, truthful, always be hungry, but at the same time, be willing to hear a no. A no doesn't mean never, it's just not right now. I think a firm handshake and eye contact goes a long way. A lot of that is missing.

🎯 Ready to Master Your Mindset, Mission, and Message?

If today’s episode inspired you, don’t just listen—act. Join the Journey Feed, our free private mentorship community for purpose-driven entrepreneurs. Inside, you’ll get:

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2. Faith-Driven Mentorship & Guidance so you can build your business anchored in purpose and spiritual clarity
3. Motivation & Inspiration rooted in timeless principles to strengthen your mindset and nurture your spirit
4. Exclusive Resources & Tools to help you master your mindset, mission, message, and methods while honoring your calling

👉 Join the Journey Feed now and start building clarity, focus, and unstoppable momentum.

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Phone 414-553-9095

Frederick Birchfield explores strategies to enhance relations with concessionaires and maximize sponsor revenue. He offers invaluable advice on staffing and food quality, leaving you eager to uncover his specific insights.

Discover how teams can creatively use apps to highlight sponsors, and the role push notifications and geofencing play in revenue generation. Don't miss out on Frederick's unique perspectives on finding and seizing lucrative opportunities. For these highlights and more, plug in your headphones, and dive into this micro episode!

Episode Highlight:

01:30 - If a team has sponsors or partners, we can put in a chat wall, we can put in a photo gallery, and we can spotlight every partner on any given night that they will want to choose from. If they want them to come on and tell a story, or whatever it is, Harry's Plumbing, or something like that, we can showcase that. Which basically, for most venues, if it's a small market, that's a way of helping them generate revenue because their partners or sponsors are paying for marketing somewhere else. This way you got your brand in a fan's pocket. They're taking you home.

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If today’s episode inspired you, don’t just listen—act. Join the Journey Feed, our free private mentorship community for purpose-driven entrepreneurs. Inside, you’ll get:

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4. Exclusive Resources & Tools to help you master your mindset, mission, message, and methods while honoring your calling

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Frederick Birchfield delves into the creation of an innovative app aimed to revolutionize the sports fan experience. He has found a way to prioritize what fans truly care about - convenience.

Listen in as Frederick shares his vision of enhancing product reliability to ensure customer satisfaction and change the sports tech business. What if every customer could feel like a VIP, regardless of their seat?

It's all about creating an immersive, inclusive experience. Tune in to discover more.

Episode Highlight:

01:56 - Most of these sports teams and stuff don't even have a relationship with their fans. They don't even have a clue. But whoever they're working with is not forwarding that information. They just saying, "Look, you got a boost in this. You got that and that." It's more to it than that. And being a sports fan myself, I'm big on customer service. If you screw me once, I will not be back. It's just how it is. I'll stay home and watch a game from home. And I realized that and if you want these fans to come back, you have to be on it.

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If today’s episode inspired you, don’t just listen—act. Join the Journey Feed, our free private mentorship community for purpose-driven entrepreneurs. Inside, you’ll get:

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The dynamic Stacey Hall, Founder and CEO of Success with Stacey Hall, TEDx and Keynote Presenter, and Author of 5 #1 Global Best-Sellers, shares a fresh perspective on business and entrepreneurship in this episode. She reveals her unique "ABCs of sales" and how selling from her comfort zone has propelled her to the top.

Dive into a discussion on empathy-driven sales and learn how shifting away from traditional tactics can result in a more successful outcome. Stacey introduces a modern sales framework that emphasizes alignment, belief, and consistency. Hear about her lighthouse metaphor and understand how to effectively transform connections into prospects.

If authenticity in sales intrigues you, Stacey's take on the matter is a must-listen. Plus, a sneak-peek into networking in the digital era. Tune in for these insights and more!

Episode Highlights:

04:06 - We must treat people like they're human beings. We take the targets off their heads. We stop looking at them as soulless, like all they have the ability to do is say yes or no. We realize that they're dealing with all sorts of issues in their lives. All of us are dealing with issues in our lives. We don't assume that the most important thing in the world to them is our product or our service. We learn to listen rather than be prepared to pitch. And we treat people that we meet wherever we meet them like we would if we were meeting them at a party. That's what I'm talking about. Like when I say to folks, "Would you ever walk into a birthday party wearing a sandwich sign for your business?" You might have business cards in your pocket. I get that. But would you walk into a party with a sandwich sign promoting your business? Everybody I've met says, no, they would not do that. I say, "Well, then why, when you first meet somebody through social media or at a networking event, the very first thing that comes out of your mouth is what you do?"

05:54 - In this day and age, my new version of the ABCs is first, alignment, then belief, then consistency. And I use the metaphor of a lighthouse for what I'm talking about. So, if we think of a lighthouse and how it stands tall, I think you might be able to see mine here. They stand tall and grounded and centered, and they know their spot. And if it was in human form, you'd say, "Okay, they're pleased with their spot. They stay here. They don't try to be a searchlight being in everybody else's space. They know their space." So, the first step of alignment, Elzie, is I have to have a personal story as to why I believe in what I'm selling.

19:48 - Not, oh, I can sell you a pair of shoes. You're doing research? Great. Have you researched this brand? They say, "No, I haven't heard about it." "Are you open to hearing about it? I can get you some research as to why I love them." I'm still not using the word sell because nobody wants to be sold something. Everybody loves to buy something. Everybody loves to know something that other people don't know. So, again, if it's very clear I'm there because I'm selling, I'm still not going to use the word. This is why I sell it. This is why I love it. This is why I use it. This is why I believe in it. This is why I chose to check it out. All those phrases are going to be more human than this is why I sell it. And if the person says, "Yes, I'm open to researching," I'll say, great, where would you like me to send it to you?

20:49 - I sure hope that your way is producing sales satisfaction and success for you. Because my theory is, what I stand on is, we make the best salespeople when we're standing in our own comfort zone. So, there are people who love the competition. They thrive on it. They love to see if they can win somebody over. Okay, great. You've got that marketing style. Have at it. That marketing and that sales style, not me. I'm not even saying we can agree to disagree. I'm saying I celebrate your way of wanting to do it.

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8 Steps to Close a Sale