Andy & Dylan hang out with JP Hunt, co-founder of InkSoft. JP got into the industry working at Digital Art Solutions, a company he would later acquire ten years after launching InkSoft in 2009. His story is truly inspiring, as is his excitement for what the future holds. InkSoft has already been integral to shops pre-covid, but with businesses having to switch their focus to e-commerce during this pandemic, InkSoft may be the lifeline so many need. We discuss the importance of sales & marketing, local retail vs online retail, hiring professional help vs doing it yourself, and where time and energy is best invested.