Raise your hand if you've ever spent an unreasonable amount of time hunting down product images, making mockups, or trying to convince an online store to look the way it does in your head... same here. Seddi was originally built to create 3D models of fabrics and garments for the fashion industry, but somewhere along the way they realized their tools could help printers and decorators work smarter. Julianne and Harrison are here to share how the company got started, and how they're collaborating with printers to help make our wildest dreams come true. Topics of discussion include: auto mockups, tech packs, online stores, turning physical fabric into digital fabric, the importance of collaboration, and good old-fashioned survival reality TV.