She had us at hello. Then we got to know her and walked away inspired. Founder Julissa Prado mixed her grandma’s herbal medicine legacy, a lot of sweat from relatives, $50K in life savings, and her uncompromising drive to grow Rizos Curls, a hair care line that reached $1 million in sales before it debuted at Target. But wait for it: before all that she earned an MBA, managed major brands for Nestlé, and became a licensed commercial truck driver.

Follow Julissa on Twitter @julissa__prado and IG @julissa_prado; and follow Rizos Curls on IG @RizosCurls. If you loved this episode, listen to Nina Vaca and Nathalie Molina-Niño for more on entrepreneurship. Show your love and become a Latina to Latina Patreon supporter!

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