We’ve all heard it before, people buy emotionally and justify it intellectually.

And we need to remember, if we jump too quick to emotional triggers and the prospect gets defensive. Customers do not make decisions on Needs.  They make decisions on Problems. Even more important, when changing a person’s behavior, consequences are more influential than value.

Put on some comfortable shoe as Bill and I take you around the block, one more time as we discuss Sales Process Part 6 - Questioning Techniques.  That and much more on episode 467 of the Winning at Selling Podcast.