How are decisions really made? We know people love to buy but hate to be sold. With every decision there is a criteria, process, and motivation, and a person involved. What else do we need to know? What are their priorities, beliefs, preferences and in what situations do they thrive, and others they want to cry.

Let’s gather around and talk about how we can approach everyone differently and still achieve the same goal as Bill and I discuss DiSC Selling on episode 573 of the Winning at Selling Podcast.