In coaching and training salespeople I often ask them what they dislike most about their job. The #1 answer: Cold Calling or prospecting. I will be the first to admit that it can be hard and frustrating work. But if you don’t learn to do it well, you will never succeed as a salesperson.

So pull out that list of prospects as Scott and I discuss Sales Process Part 3 - Prospecting and other great ideas on episode 463 of the Winning at Selling Podcast.