Salespeople set the buying criteria when they first approach the prospect. “I can save you money!” “We’re different on how we help companies, like yours.” Or, “We do the same, but for cheaper.”  Does this approach create interest and curiosity – or turn the prospect off?

If I piqued your interest and curiosity, stay tuned as Bill and I discuss Same, Different or Better on episode 517 of the Winning at Selling Podcast.