Just Another Biz Podcast: Unfiltered Business Tips for Wedding Pros and Creatives

Just Another Biz Podcast: Unfiltered Business Tips for Wedding Pros and Creatives

By Kari Smith and Gabby PinkertonBusinessEntrepreneurship
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Just Another Biz Podcast: Unfiltered Business Tips for Wedding Pros and Creatives episodes

  • Ep. 47: The Secret Sauce To Getting Featured: Green Wedding Shoes Spills It All

    This week, we’re joined by Jen Campbell, the founder and creative director of Green Wedding Shoes, one of the most iconic and influential wedding blogs in the industry.

    Jen has been inspiring couples and creatives for over a decade, and in this episode, we’re diving into how she’s evolved with the ever-changing landscape of weddings, blogging, and business and she shares how she landed on the name, Green Wedding Shoes. 

    We’re chatting:

    • What blogging looks like in 2025 (and how to stand out in a world of short-form content)
    • How AI is changing the way we create, write, and connect with audiences
    • The trends she’s loving right now and her number one piece of advice for couples
    • Some of her favorite weddings over the years
    • And her best business advice for creatives wanting to get their work published and seen 
    • From the early days of blogging to the future of digital storytelling, Jen shares what it really takes to build a brand that lasts and how she continues to inspire couples to create weddings that feel authentic, intentional, and truly personal.

      Tune in for an inspiring and honest conversation with one of the leading voices in the wedding industry. 

       

      Jen also shares about a few of her favorite weddings which we have linked below and a speech writing app for weddings! If you're not sure what the heck to say at your best friend's wedding, look no further, help is on the way! 

      • https://greenweddingshoes.com/a-wedding-suspended-400-feet-above-a-canyon-in-utah/ (this wedding went viral on IG and Pinterest and was also was picked up by a few news stations as well! Probably one of her most memorable ones)
      • https://greenweddingshoes.com/epic-erupting-volcano-wedding-in-iceland/ (the wedding went viral on IG)
      • https://greenweddingshoes.com/a-romantic-elopement-in-the-woods-laura-nick/ (first big viral wedding that the bride still gets noticed for out in the wild!)
      •  

        Speech Writing App: https://weddingspeech.app/

        If you want to submit your work to Green Wedding Shoes: https://greenweddingshoes.com/submissions/ 

        Green Wedding Shoes Website: https://greenweddingshoes.com/
        Green Wedding Shoes Instagram: https://www.instagram.com/greenweddingshoes/
         

        ----

        • Website: https://justanotherbizpodcast.com/ 
        • Join Us on Substack for More Content: https://justanotherbizpodcast.substack.com/ 
        • Instagram for the Pod: https://www.instagram.com/justanotherbizpodcast 
        • Instagram for Kari: https://www.instagram.com/featheredarrowstudio/ 
        • Instagram for Gabby : https://www.instagram.com/causewecanevents
        • 54 min
        • Ep. 46: Social Media Etiquette 101: Tagging, Credits, and Collabs on the Gram

          Hey Jabbers! We're back with a quick 15 minute episode all about tagging vendors, sharing credit, and hitting “collab” on Instagram. It’s the modern-day etiquette minefield of the wedding industry and we have to get it right for our fellow vendor friends. We all want to support each other, so let's chat about it. 

          This week, we’re diving into the unwritten rules of Instagram when it comes to giving credit, tagging vendors, and knowing when (and when not) to send that collaboration invite.

          We’re chatting:

          • How to properly tag vendors and give credit where it's due!
          • When to use Instagram collaborations and when to skip them
          • Why giving credit matters (and what to do if you’re left out)
          • The fine line between appreciation and algorithm overload
          • Whether you’re a vendor, creative, or couple sharing your big day, this episode will help you navigate Instagram etiquette with confidence and maybe a little less stress.

            Tune in for honest opinions, a few spicy takes, and our thoughts on how collaboration should work in the wedding world on the gram! 

            Enjoy jabbers! 

            ----

            • Website: https://justanotherbizpodcast.com/ 
            • Join Us on Substack for More Content: https://justanotherbizpodcast.substack.com/ 
            • Instagram for the Pod: https://www.instagram.com/justanotherbizpodcast 
            • Instagram for Kari: https://www.instagram.com/featheredarrowstudio/ 
            • Instagram for Gabby : https://www.instagram.com/causewecanevents
            • 20 min
            • Ep. 45: We're Ditching These Wedding Traditions...or Should We?

              Let’s talk traditions, the ones we love, the ones we question, and the ones we might be ready to retire.

              In today’s episode, we’re diving into all those classic wedding traditions: from thank-you cards and gift etiquette to cutting the cake and tossing the garter or bouquet. We’re unpacking which traditions still make sense today and which ones might just be running on autopilot.

              We're chatting: 

              Do you really need a wedding cake?
              Are handwritten thank-you cards still non-negotiable?
              How do you navigate gifts as a couple that already has everything?
              And which traditions actually make the day more meaningful?

               

              Whether you’re a traditionalist, a rule-breaker, or somewhere in between, this episode is your permission slip to do things your way. Tune in for our honest takes, laughter, and maybe a few spicy opinions along the way.

               

              ----

               

              • Website: https://justanotherbizpodcast.com/ 
              • Join Us on Substack for More Content: https://justanotherbizpodcast.substack.com/ 
              • Instagram for the Pod: https://www.instagram.com/justanotherbizpodcast 
              • Instagram for Kari: https://www.instagram.com/featheredarrowstudio/ 
              • Instagram for Gabby : https://www.instagram.com/causewecanevents
              • 23 min
              • Ep. 44: What You Need To Know About Pinterest in 2025 with Dana from Dana's Desk

                If you’re still thinking of Pinterest as just a mood board platform, think again. This week we’re joined by Dana from Dana’s Desk, a Pinterest strategist who knows how to turn pins into powerful business results.

                We’re diving into:

                • Why Pinterest is one of the most overlooked tools for wedding pros and creatives
                • How to actually get your content in front of the right people (without spending hours online) and getting them to inquire 
                • The types of pins that convert clicks into clients
                • Simple strategies you can implement today to start building traffic that works for you long-term
                • Pinterest isn’t just pretty pictures, it’s a powerful search engine. And when you know how to use it, it can become one of the most effective (and low-effort) marketing platforms in your business.

                  If you’ve been stuck relying on Instagram or word-of-mouth to bring in new clients, this conversation will change the way you think about marketing your brand on Pinterest! And it will give you valuable action steps to take today to up your game. 

                  Tune in now and get ready to finally make Pinterest work for your business! 

                   

                  You can find Dana online at her website below so you can work with her to up your Pinterest game or follow her on Instagram for more tips!

                  https://ddvirtualmanagement.com/

                  https://www.instagram.com/danas.desk.nc/# 

                   

                  ----

                  • Website: https://justanotherbizpodcast.com/ 
                  • Join Us on Substack for More Content: https://justanotherbizpodcast.substack.com/ 
                  • Instagram for the Pod: https://www.instagram.com/justanotherbizpodcast 
                  • Instagram for Kari: https://www.instagram.com/featheredarrowstudio/ 
                  • Instagram for Gabby : https://www.instagram.com/causewecanevents
                  • 52 min
                  • Ep. 43: How To Create The Best Wedding Day Vendor Team

                    Hey Jabbers! 

                    We're back with a fun one today on how we can create the best wedding day vendor team! We all know a wedding day runs on more than timelines (lots of coffee) and to-do lists, it runs on teamwork, communication and collaboration. The right vendor team can make or break the client experience and truthfully, the experience of each vendor, and as wedding pros, building those strong partnerships is everything and showing up ready to play as a team is so important. 

                    In this episode, we dive into:

                    • What a dream vendor team looks like on a wedding day and let's be honest prior to the day 

                    • The keys to building trust and respect with fellow creatives

                    • How to set expectations so every vendor can shine in their role

                    • Real stories of vendor teamwork gone totally right and others, not so great

                    • Why communication is the secret ingredient to a seamless wedding day

                    • And how we go above and beyond for our vendors as planners 
                    • Whether you’re a planner, photographer, florist, DJ, or anywhere in between, this episode is packed with great tips to help you strengthen relationships, show up on the wedding day prepared and ready to rock. We want to elevate the wedding experience for our clients and all our fellow team members so that it's the best day ever for them. After all we're in the business of love, so let's have some fun! 

                       

                      Tune in, take notes, and let us know what you think! 

                      ---- 

                      • Website: https://justanotherbizpodcast.com/ 
                      • Join Us on Substack for More Content: https://justanotherbizpodcast.substack.com/ 
                      • Instagram for the Pod: https://www.instagram.com/justanotherbizpodcast 
                      • Instagram for Kari: https://www.instagram.com/featheredarrowstudio/ 
                      • Instagram for Gabby : https://www.instagram.com/causewecanevents 
                      •  

                        27 min
                      • BONUS Ep: 42 - Taylor Swift is Engaged....and We're Not Even Swifties

                        We're back Jabbers for a special bonus episode and this week it's all about Taylor Swift getting engaged to Travis Kelce. Yes, we may not be swifties but this needs to be covered!

                        Taylor Swift is officially engaged to Travis Kelce (you heard it here first of course) and whether or not you’re a diehard fan, this moment is going to ripple through the wedding industry.

                        We’ve seen it before: a single celebrity engagement can shape trends for years. Now, enter Taylor. One of the most influential women in the world, whose every outfit and lyric inspires millions. Her engagement isn’t just a personal milestone, it’s about to become the cultural wedding blueprint of the moment.

                        We have lots of thoughts about the engagement, the vendors we think are involved, what this means for the wedding industry, what trends she might set, is this going to be private or public and so much more! We may or may not go off on some crazy tangents and talk about Taylor hiring us for her wedding. One can dream, right? Tune in, buckle up for some unfiltered thoughts and let us know what you think. Swifties and non-swifties alike, thanks for tuning in, as always! 

                        ---- 

                        • Website: https://justanotherbizpodcast.com/ 
                        • Join Us on Substack for More Content: https://justanotherbizpodcast.substack.com/ 
                        • Instagram for the Pod: https://www.instagram.com/justanotherbizpodcast 
                        • Instagram for Kari: https://www.instagram.com/featheredarrowstudio/ 
                        • Instagram for Gabby : https://www.instagram.com/causewecanevents 
                        •  

                          27 min
                        • Ep. 41: Systems & Workflows with Sonia Smith

                          Running a business without solid systems is like trying to juggle with one hand tied behind your back, chaos guaranteed. In this episode, we sit down with Sonia Smith of Sonia Smith Creative, a wedding VA and Honeybook Pro,  to talk about all things workflows, client experience, and how the right tools (like HoneyBook) can save your sanity.

                          We dive into:

                          • Why automated systems are the backbone of a sustainable business

                          • How Sonia uses HoneyBook to streamline client processes 

                          • The workflows every creative entrepreneur should have in place and simple things you can do right now to make your business run smoother

                          • How setting up the right automations can give you more freedom (without losing the personal touch)

                            Whether you’ve been putting off cleaning up your backend or you’re ready to take your client experience to the next level, this conversation is full of practical takeaways to help you work smarter, not harder.

                             

                            You can work with Sonia in lots of different ways to help your business thrive, so head on over to her site to connect today! You'll thank us later Jabbers! 

                             

                            Website: https://www.soniasmithcreative.com/

                            Instagram: https://www.instagram.com/soniasmithcreative 

                             

                            ---- 

                            • Website: https://justanotherbizpodcast.com/ 
                            • Join Us on Substack for More Content: https://justanotherbizpodcast.substack.com/ 
                            • Instagram for the Pod: https://www.instagram.com/justanotherbizpodcast 
                            • Instagram for Kari: https://www.instagram.com/featheredarrowstudio/ 
                            • Instagram for Gabby : https://www.instagram.com/causewecanevents 
                            • 57 min
                            • Ep. 40: Why All Wedding Planners are Ready to Quit

                              Hey Jabbers! In today's minisode, we’re spilling the tea on a side of the wedding industry no one talks about, burnout and how it might be driving wedding planners to rethink their career path. We’re diving into what happens when planners and vendors get pushed past their limits, why boundaries are extremely important, and the difference between delivering an incredible client experience and being treated like a personal assistant. From clear communication to knowing when going above and beyond is worth it (and when it’s not), this is a must-listen for anyone in the wedding world and for couples who want to keep their vendors happy, motivated, and in love with their work. We're all happier when we have boundaries in place and we continue to love what we do. We hope you enjoy this episode and we'll see ya next time, Jabbers! 

                               

                              ----

                              JAB Info: 

                              • Website: https://justanotherbizpodcast.com/ 
                              • Join Us on Substack for More Content: https://justanotherbizpodcast.substack.com/ 
                              • Instagram for the Pod: https://www.instagram.com/justanotherbizpodcast 
                              • Instagram for Kari: https://www.instagram.com/featheredarrowstudio/ 
                              • Instagram for Gabby : https://www.instagram.com/causewecanevents 
                              •  

                                 

                                31 min
                              • Ep. 39: This Is Your AI Wake-Up Call with Brittany Long

                                In today's episode, we're diving into the future of business and spoiler alert, it's already here.


                                We’re joined by Brittany Long of Impact Driven AI, who’s breaking down exactly why you need to start using AI now… or risk getting left behind.

                                Brittany shares:

                                • How to leverage AI to reclaim your time and how you can have new hobbies, yes it's true

                                • Why AI isn’t a threat, it’s a tool for freedom and what the future of AI looks like for those that use it

                                • How to clone yourself to scale without burnout

                                • The real-life ways AI can streamline your business, simplify content, and even spark creativity

                                  Whether you’re feeling behind on tech or just curious about what’s possible, this episode will shift how you think about AI, blow your mind in a good way and give you tools so you can start implementing AI in your business TODAY! You NEED to start integrating AI into your business, we promise you, you won't regret it and you'll get your time back. Now that's something we all can get on board with together. 

                                   

                                  Below are some links to software that Brittany mentions that you can integrate into your business to work with AI to make your life easier. 

                                  Make AI: https://www.make.com/en

                                  Genspark: https://www.genspark.ai/

                                  Hedra: https://www.hedra.com/

                                  Heygen AI Clone: https://www.heygen.com/ 

                                   

                                  This episode was sponsored by Brittany herself:  

                                  Brittany from AI to $100k is helping entrepreneurs create what she calls a second self, an AI clone trained to think, write, and respond just like you. Sales pages? Handled. Client emails? Done and automated. Lead gen, follow-up, onboarding? That too. Youtube videos that look like YOU recorded them? Yup. Podcast episodes? You bet. And with her You+ Done-for-You Cloning, she and her team literally build the whole thing for you. So, if you’re stuck at a plateau, drowning in decisions, or just want to stop being the BOTTLENECK… this is what scaling smart looks like in 2025.

                                  Head to https://www.aito100k.com/secondself to learn how you can create your AI clone or have Brittany and her team do it for you.

                                   

                                  Impact Driven AI Website: https://impactdrivenai.com/

                                   

                                  ---

                                  JAB Info: 

                                  • Website: https://justanotherbizpodcast.com/ 
                                  • Instagram for the Pod: https://www.instagram.com/justanotherbizpodcast 
                                  • Instagram for Kari: https://www.instagram.com/featheredarrowstudio/ 
                                  • Instagram for Gabby : https://www.instagram.com/causewecanevents 
                                  •  

                                     

                                    53 min
                                  • Ep. 38: Midyear Reset: What We’re Leaving Behind & Leaning Into

                                    We’re halfway through the year, so it’s time for a real talk reset. In this episode, Gabby and Kari sit down for a midyear check-in to reflect on what’s working, what’s not, and what we’re manifesting moving forward. 

                                    We’re sharing:

                                    • The wins we’re celebrating (even the small ones!)

                                    • The lessons and lows we didn’t see coming

                                    • Big shifts in our business and the boundaries we’re setting

                                    • What we’re letting go of to make space for what’s next

                                      If you’ve been feeling the pull to pause, reassess, or realign, this one’s for you. It’s okay to change your mind. It’s okay to pivot. And it’s definitely okay to protect your peace. But we're encouraging you to change things around if you need to, we got 6 more months left in 2025!

                                       

                                      ---

                                      This week's episode is sponsored by Sonia from Sonia Smith Creative.

                                      Need help keeping up with your business during wedding season? 

                                      Meet Sonia from Sonia Smith Creative (SSC), she leads a team of Virtual Assistants who specialize in supporting wedding professionals with all the behind-the-scenes tasks that keep your business running smoothly (even when you’re buried in client work and inbox chaos).

                                      Sonia is also a HoneyBook Pro, one of only 20 nationwide! So if you’re using HoneyBook or thinking about getting your systems in order later this year, she’s your go-to for that too.

                                      Right now, SSC is offering a limited-time, 3-month package called the Busy Season Boost. This is perfect for wedding pros who need short-term help without a big long-term commitment.

                                      What’s included:
                                      - 5 hours of monthly VA support
                                      - A 1-hour social media strategy session
                                      - A monthly bank of content ideas tailored to your business

                                      There are only 5 spots available, and they’re going fast.

                                       Learn more and book your spot here: https://soniasmithcreative.hbportal.co/public/busy-season-boost

                                      If you’re looking for more ongoing support, Sonia and her team also offer larger VA and Social Media Management packages year-round as well as HoneyBook setups.

                                      Links to Work with Sonia!
                                      Busy Season Boost Lead Form: https://soniasmithcreative.hbportal.co/public/busy-season-boost
                                      Website: www.soniasmithcreative.com
                                      IG: https://www.instagram.com/soniasmithcreative/
                                       

                                      ---

                                      JAB Info: 

                                      • Website: https://justanotherbizpodcast.com/ 
                                      • Instagram for the Pod: https://www.instagram.com/justanotherbizpodcast 
                                      • Instagram for Kari: https://www.instagram.com/featheredarrowstudio/ 
                                      • Instagram for Gabby : https://www.instagram.com/causewecanevents 
                                      • 44 min

                                      About Just Another Biz Podcast: Unfiltered Business Tips for Wedding Pros and Creatives

                                      From the publisher's feed

                                      This is the wedding business podcast that skips the fluff and spills the tea.
                                      Gabby and Kari are experienced planners who’ve lived the late-night timelines, tricky client convos, and messy…

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