Justin Hertel, founder of Heatwave Visual, joins us to talk about building a standout brand in the world of high-performance eyewear. Known for their bold designs and appeal among the action sports crowd, Heatwave Visual has redefined what eyewear can be. Justin shares insights into the creative process behind Heatwave, his strategies for breaking through in a competitive market, and how he keeps the brand fresh. We also dive into his personal connection to car culture, exploring his favorite builds and what drives his passion for both eyewear and cars.