The Burleson Box: A Podcast from Dustin Burleson, DDS, MBA

Karen Eber on The Perfect Story: How to Tell Stories that Inform, Influence, and Inspire


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What makes a story perfect?

How do you tell the perfect story for any occasion?

Stories are a memorable and engaging way to differentiate yourself and build connections. They are integral to forming trust, creating new thinking, and even influencing decision-making. But it isn’t enough to tell a story. The way you tell a story makes a difference in the outcome for your audience. Most people aren’t natural storytellers. They see others tell stories with ease and feel they weren’t given that talent or don't have the perfect story to share.

In The Perfect Story, Karen Eber—leadership consultant, professional storyteller, and TED speaker—evolves the conversation on storytelling. She explains how to leverage the science of storytelling to create an engaging story. Without relying on complicated models or one-size-fits-all prescriptions, The Perfect Story makes storytelling accessible with practical and impactful steps for anyone to tell the perfect story for any occasion.

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Resources Mentioned in the Episode with Karen Eber:

  • The Perfect Story
  • Karen Eber

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