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The gap between knowing and doing might be the single greatest predictor of success in business and life. In this thought-provoking episode, Brian Wright tackles the dangerous misconception that gathering information alone leads to progress.

Have you ever found yourself researching, planning, and preparing for so long that you never actually take the first step? You're experiencing what psychologists call the "Deep Dive Effect" – the tendency to seek excessive information before taking action, often resulting in decision paralysis or missed opportunities. Brian shares the eye-opening story of meeting a young man who had spent two years preparing to launch a podcast without recording a single episode, perfectly illustrating how knowledge without implementation becomes wasted potential.

The most successful business leaders don't wait for perfect information. They adopt a "ready, shoot, aim" approach – launching initiatives quickly, learning from real feedback, and refining as they go. Meanwhile, their competition remains stuck in research mode, paralyzed by contradicting advice and information overload. This pattern proves especially challenging for professionals with analytical minds, like clinicians or engineers, whose training emphasizes precision over action.

What truly sets top-performing businesses apart isn't superior knowledge but superior implementation. While the masses flock to marketing seminars, the elite few obsess over creating remarkable customer experiences that turn clients into advocates. They build systems that differentiate their business at every touchpoint, recognizing that external competition isn't their real challenge – their ability to implement knowledge effectively is.

Remember: your greatest competitor isn't the new business opening down the street. It's your willingness to act on what you know, even imperfectly. Start with small steps, learn through implementation, and understand that knowledge without action is just expensive education. Your success depends not on what you know, but on what you do with what you know.

New Patient Group - The Employee & Patient Experience Co.

A company designed to help orthodontists, dentists and other types of Doctors create a practice that dominates the new economy. Learn Advanced and Cutting Edge Skill Sets Used by the Finest People Businesses in the World, such as the Ritz Carlton and other famous Companies:  

- Leadership
- Sales Fundamentals
- Hospitality
- Consumer Psychology
- Verbiage
- Presentation
- Many More 

Learn How to Apply the Skill Sets Above to each of the following:

- Existing Patient Experience
- New Patient Experience
- New Patient Phone Call
- Existing Patient Phone Call
- Digital Workflow
- Treatment Coordinator Exam
- Doctor Exam
- Financial Presentation
- Pending Treatment FollowUp
- Handling and Overcoming Objections 
- Trust & Communication Transfers 
- Digital Marketing
- Patient Compliance
- Clinical Assistant Chair Side Conversations
- Clinical Assistant Conversation with Parents 
- Re

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Click here to register you and your team for NPG Iconic. 

Click here to schedule free consultation with New Patient Group and/or WrightChat 

Click here to subscribe to The Brian Wright Show Podcast 

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Click here to subscribe to the New Patient Group YouTube Station.

What makes a truly exceptional marketing company? Contrary to popular belief, it's not about generating more calls or leads—it's about attracting the right customers for your specific business model.

In this eye-opening episode, I challenge the widespread misconception that marketing success is measured by lead volume rather than lead quality. Drawing from my extensive experience working with businesses across multiple industries, I introduce the crucial Best Western/JW Marriott/Ritz-Carlton framework to help you identify your business positioning and align your marketing accordingly.

The stark reality is that many businesses waste marketing dollars attracting prospects who will never convert because there's a fundamental mismatch between the marketing and the business model. Whether you're trying to be the premium provider commanding top prices or a volume-based business with competitive rates, your marketing strategy must reflect that positioning to attract customers who already value what you offer.

This episode provides actionable insights on how to evaluate marketing companies, what questions to ask during the selection process, and why template-based marketing fails premium businesses. You'll learn why raising prices requires simultaneously increasing perceived value, and how your entire customer journey—from digital presence to physical space to team training—must align with the expectations set by your marketing.

For business owners tired of high lead numbers but disappointing conversion rates, this conversation offers a transformational perspective on marketing that focuses on quality over quantity. The right marketing doesn't just fill your pipeline—it fills your pipeline with people ready to say "yes" to what you offer at your desired price point.

Ready to transform how you think about marketing for your business? This episode will change your approach forever. Like, subscribe, and share with fellow business owners who need to hear this message!

New Patient Group - The Employee & Patient Experience Co.

A company designed to help orthodontists, dentists and other types of Doctors create a practice that dominates the new economy. Learn Advanced and Cutting Edge Skill Sets Used by the Finest People Businesses in the World, such as the Ritz Carlton and other famous Companies:  

- Leadership
- Sales Fundamentals
- Hospitality
- Consumer Psychology
- Verbiage
- Presentation
- Many More 

Learn How to Apply the Skill Sets Above to each of the following:

- Existing Patient Experience
- New Patient Experience
- New Patient Phone Call
- Existing Patient Phone Call
- Digital Workflow
- Treatment Coordinator Exam
- Doctor Exam
- Financial Presentation
- Pending Treatment FollowUp
- Handling and Overcoming Objections 
- Trust & Communication Transfers 
- Digital Marketing
- Patient Compliance
- Clinical Assistant Chair Side Conversations
- Clinical Assistant Conversation with Parents 
- Remote Monitoring (If, applicable) 
- Clear Aligner Starts and Profitability (

Send us a text

Click here to register you and your team for NPG Iconic. 

Click here to schedule free consultation with New Patient Group and/or WrightChat 

Click here to subscribe to The Brian Wright Show Podcast 

Click here to subscribe The Brian Wright Show YouTube Station 

Click here to subscribe to the New Patient Group YouTube Station at: 

Understanding what "customer experience" or "patient experience" truly means might be the most powerful competitive advantage you're overlooking. Despite being a buzzword in businesses worldwide, when asked to define it, most leaders draw a complete blank. This fundamental disconnect prevents organizations from delivering the transformative experiences that turn ordinary customers into passionate advocates.

Customer experience isn't just having friendly staff—that's merely one ingredient in a complex recipe. The true psychological definition is "the totality of cognitive, effective, sensory and behavioral responses of a customer during all stages of the consumption process." This encompasses every single touchpoint before and after purchase. While hospitality skills and customer service are components, neither captures the comprehensive journey that shapes how people perceive your brand.

The most successful businesses—from five-star hotels to Michelin restaurants—understand this distinction. They don't obsess over financial metrics; they obsess over creating exceptional moments at every interaction point. This mindset shift produces remarkable results: when you focus on crafting extraordinary experiences, sales and referrals naturally follow. The organizations fixated on experiences consistently outperform those fixated on numbers.

This same principle applies equally to employee experience. Your team members experience a journey with touchpoints before and after being hired, each one shaping their engagement and performance. The culture you create directly impacts how well they'll deliver exceptional customer experiences when nobody's watching. True leadership means mapping these journeys, identifying every interaction, and finding ways to make each one uniquely valuable.

Ready to transform your approach? Map every customer touchpoint, evaluate how each compares to competitors, and remember that regardless of your industry—you're in the people business first. Join us at our upcoming Nashville event to develop the skills needed to implement this experience-focused mindset across your organization.

Welcome to the Brian Wright Show, a podcast downloaded in 127 countries. This podcast, formerly known as the New Patient Group Podcast, is dedicated to entrepreneurs, their team members and their families but for anyone wanting to transform their life, career and/or business in the new economy. 

The Brian Wright Show Podcast is hosted by globally renown motivational speaker, business consultant and life coach, Brian Wright. He is a trusted consultant and speaker for some of the biggest name entrepreneurs and corporations in the world, including AlignTechnology, the makers of Invisalign. He has been featured in Forbes, CNBC and The National Journal. He is currently the Founder & CEO of New Patient Group and also WrightChat. He is married and has two children.

New Patient Group - The Employee & Patient Experience Co.

A company designed to help orthodontists, dentists and other types of Doctors create a practice that dominates the new economy. Learn Advanced and Cutting Edg

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Click here to register for the Ultimate Leadership, Sales & Hospitality Event ... NPG Iconic! 

Click here to Book Brian Wright to Speak at your Event:or to your Business

Start Growing your Business Today - Click here to Schedule a Free Consultation with New Patient Group and/or WrightChat

Click here to Subscribe to The Brian Wright Show YouTube Station

Click here to Subscribe to The Brian Wright Show Podcast

Click here to Follow The Brian Wright Show on Instagram

The Brian Wright Show is dedicated to entrepreneurs, their employees and family members but for anyone that wants to transform their life, career and/or business. Welcome to the dawn of a new era! After eight successful seasons as the New Patient Group podcast, we're evolving into The Brian Wright Show—same trusted expertise, broader mission. This isn't just a name change; it's an expansion of our commitment to helping you thrive in today's dynamic, new economy marketplace. 

Today's Episode

Leadership requires decisive action, not permission slips. In this revealing episode, I pull back the curtain on one of the most damaging leadership approaches plaguing businesses today: consensus leadership. Through a powerful real-world story about an orthodontist who sabotaged her own success by seeking employee approval, we explore why letting your team make critical business decisions is fundamentally flawed.

Have you ever found yourself waiting for your team's blessing before implementing changes you know your business desperately needs? You're not alone. Many entrepreneurs and business owners fall into this trap, consulting with employees who lack both innovation mindsets and the perspective needed to make strategic decisions. I share why this approach isn't just problematic—it's completely backward.

The episode highlights a crucial distinction that transformative leaders understand: there's a world of difference between inspiring your team with the "why" behind changes and asking their permission to implement them. True leadership means having the courage to say, "This is the direction we're going" rather than asking, "Is this direction okay with everyone?" The most successful visionaries throughout history didn't achieve greatness through committee votes.

Whether you're running a dental practice, restaurant, retail store, or any other business, this episode offers actionable insights on how to balance team input with decisive leadership. You'll learn how to create a culture of innovation where getting your team's buy-in enhances execution but never determines direction. The path to growth begins when you stop asking for permission to lead.

Ready to transform your leadership approach? Subscribe to the podcast and join us at our upcoming Iconic Event in Nashville this October, where we'll dive deeper into the strategies that separate transformative leaders from tentative managers.

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Click here to Schedule a Free Consultation

Click here to Subscribe to The Brian Wright Show Podcast

Click here to Subscribe to The Brian Wright Show YouTube Station

Click here to Follow The Brian Wright Show on Instagram

The Brian Wright Show is dedicated to entrepreneurs, their team and family members and for anyone that wants to transform their life, career and/or business. Welcome to the dawn of a new era! After eight successful seasons as the New Patient Group podcast, we're evolving into The Brian Wright Show—same trusted expertise, broader mission. This isn't just a name change; it's an expansion of our commitment to helping you thrive in today's dynamic marketplace.

What if you approached each business day with the same urgent focus you feel when a one-star review appears? This transformative mindset shift could revolutionize your business's online reputation and eliminate the anxiety that comes with negative feedback.

Most business owners operate in reactive mode - they're completely engaged with daily clinical or operational tasks until something goes wrong. When that dreaded one-star review appears, suddenly there's panic, emergency meetings, and a desperate scramble to offset the damage. But this reactive approach misses the fundamental opportunity to build a proactive review strategy from day one.

The modern consumer researches more thoroughly than ever before, often contacting five or more businesses before making decisions. In this landscape, your review profile serves as your digital storefront, with authenticity being the key differentiator. Rather than obsessing over a perfect 5.0 score (which consumers increasingly view with skepticism), the goal should be a substantial collection of genuine reviews averaging around 4.8-4.9 - a range that communicates excellence while maintaining credibility.

Implementing this proactive approach requires structural commitment: weekly strategy sessions focusing specifically on review generation, incorporating review objectives into morning team meetings, training staff to recognize satisfaction cues, and creating effective asking techniques. The real power comes from consistency - collecting one positive review daily creates a powerful buffer against the occasional negative experience that every business inevitably encounters.

For employees, becoming a champion of the review-gathering process adds tremendous value both personally and professionally. In a job market where finding dedicated, growth-oriented talent remains challenging, being the team member who consistently contributes to building the business's online reputation can significantly enhance your career trajectory and earning potential.

Ready to transform your approach? Stop waiting for crises to care about your reputation. Build the systems, train your team, and create the consistency that turns review management from a source of anxiety into a cornerstone of your business strategy.

Send us a text

Click here to Schedule a Free Consultation 

Click here to Subscribe to The Brian Wright Show YouTube Station

Click here to Subscribe to The Brian Wright Show Podcast 

Click here to Follow The Brian Wright Show on Instagram 

The Brian Wright Show is dedicated to entrepreneurs, their team and family members and for anyone that wants to transform their life, career and/or business. Welcome to the dawn of a new era! After eight successful seasons as the New Patient Group podcast, we're evolving into The Brian Wright Show—same trusted expertise, broader mission. This isn't just a name change; it's an expansion of our commitment to helping you thrive in today's dynamic marketplace.

The modern consumer lives in a world where attention spans have shrunk below that of goldfish (yes, literally—Microsoft proved it), and Gen Z loses active focus after just 1.3 seconds. Bombarded with over 10,000 marketing messages daily, your potential customers are more distracted than ever. So how do you break through?

In this compelling premiere episode, I dive deep into what makes this "new economy" different and why conventional business approaches are failing. You'll discover why 91% of consumers choose businesses based primarily on experience rather than product quality, how one minute of video equals 1.8 million words in impact, and why nearly 90% of people willingly pay more for convenience.

Whether you run a restaurant, hotel, healthcare practice, or any business struggling to stand out in a commoditized market, these insights apply universally. The skills that have made our orthodontic clients successful—exceptional hospitality, psychology-based communication, and strategic digital presence—work across every industry. I share real examples of businesses transforming through data-driven decisions rather than personal bias, and why proactive change always beats reactive scrambling.

Most importantly, you'll learn why action trumps perfection. The businesses winning today aren't waiting for perfect conditions—they're implementing, learning, and refining in real-time. As we expand our mission with this rebrand, our commitment remains: providing you with proven strategies to transform your life, career, and business in an economy that rewards those who adapt fastest.

About our Host: 

Brian Wright is the Founder of& CEO of New Patient Group and WrightChat.  ⁨@NewPatientGroupWrightChat⁩   He is a trusted consultant and speaker for Align Technology, the Makers of Invisalign (3 billion dollar publicly traded company). He is a leadership, sales and hospitality expert that applies those skillsets so that businesses sell more of their product and at a higher price.

Send us a text

Click here to subscribe to The Brian Wright Show Podcast 

Click here to subscribe The Brian Wright Show YouTube Station 

Click here to subscribe to the New Patient Group YouTube Station.

Click here to register you and your team for NPG Iconic. 

Click here to schedule free consultation with New Patient Group and/or WrightChat 

Blind spots—those weaknesses and vulnerabilities we can't see—may be the single biggest obstacle standing between us and success in our lives, careers, and businesses. What makes these blind spots so dangerous isn't just their existence, but our stubborn refusal to acknowledge them even when they're staring us directly in the face.

Consider this eye-opening case study: A large orthodontic practice with 11 locations was convinced their marketing team wasn't doing their job because new patient numbers weren't where they wanted them. The marketing company, confident in their performance, commissioned a mystery shopping evaluation of the practice's patient acquisition process. The results were staggering—over $4,150,000 in lost revenue from mishandled opportunities. New patient calls went unanswered during business hours. When calls were answered, staff fumbled basic questions about insurance and pricing. Email inquiries sat for days without responses, and online form submissions were met with generic, unhelpful replies.

The practice's leadership team had convinced themselves their problem was external—they needed more marketing, more phone calls, more leads. But the reality painted a completely different picture: the problem wasn't that people weren't finding them; it was that potential patients were finding them and then being lost through poor systems and untrained staff. This is what psychologists call "tunnel vision"—becoming so fixated on what we believe is the problem that we miss seeing the actual issues right in front of us.

This phenomenon isn't limited to business. In our personal lives, we might blame external circumstances for relationship difficulties while ignoring our own unhelpful behaviors. In our careers, we might attribute lack of advancement to office politics rather than addressing our own skill gaps. The pattern is the same: we look outward for problems when we should be looking inward.

Why is it so difficult to identify our blind spots? Often, it's because acknowledging them requires us to accept uncomfortable truths about ourselves. It's easier to blame marketing, the economy, or competitors than to admit our leadership or systems are flawed. This defensive posture prevents growth and perpetuates the very problems we're trying to solve.

To break through this cycle, we must be willing to seek and accept feedback—especially from experts who can see what we cannot. This requires humility and courage. It means asking tough questions: What am I missing? Where am I vulnerable? What weaknesses are holding back my progress? The most successful people and organizations actively seek out this kind of feedback rather than avoiding or rejecting it.

Remember that success is never about one thing—it's a journey with multiple components working together. Just as a baseball umpire must track the entire path of a pitch rather than fixating on the release point (what umpires call "tunnel vision"), we must see the complete picture of our challenges rather than obsessing over a single aspect. When we expand our perspective to consider the entire journey, solutions become more ap

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The Four Essential Steps to Presenting Money to Today's Consumer (Receive $100 OFF when using  promo code: cash flow)  https://npguniversity.samcart.com/products/money

Install Five Star Hotel and Michelin Star Restaurant Experiences into your Business/Practice to Skyrocket Culture, New Customers (New Patients), Sales, Revenue and More: https://newpatientgroup.com/

Let us Answer, Speak as your own Team Member, Remote into your Software and Schedule your New Patients at: https://wrightchat.com/

Book Brian Wright to Speak at your Event: https://newpatientgroup.com/book-brian-wright/

Schedule a Free Business Consultation at: https://calendly.com/stephanie-npg/30min-1?month=2025-03

Iconic Event - Transform your Life, Career & Business at: https://newpatientgroup.com/npg-iconic/

Today's episode: 

Cash is king, but timing is everything. In this eye-opening episode, Brian Wright (with a face swollen from an unexpected shrimp allergy) delivers a masterclass on why cash now is always more valuable than cash tomorrow – and provides three game-changing strategies to boost your immediate cash flow.

Most entrepreneurs and business owners take a reactive approach to cash management, only seeking funding when they're already desperate. Brian flips this conventional wisdom on its head, explaining why securing loans when your business is thriving puts you in a position of strength rather than vulnerability. Not only will you get better terms, but the psychological benefits of having healthy cash reserves will actually help you perform better as a leader, making it a win-win financial strategy.

The episode dives deep into a brilliant refinancing strategy that can transform your cash position overnight by working with existing customers. By helping your customers lower their monthly payments while simultaneously putting cash in your bank account within days, you create value for both parties. Brian provides tactical advice on how to present these offers effectively using consensus and proper framing to drive acceptance.

Finally, Brian challenges listeners to rethink their approach to paid-in-full discounts. He explains why $6,000 today can actually be more valuable than $7,000 spread over 18 months, especially considering inflation and opportunity costs. This counterintuitive approach to pricing demonstrates why sometimes you need to "stop tripping over dollars to pick up pennies" – particularly when cash flow matters most.

Whether you're currently struggling with cash flow or enjoying healthy financial reserves, these proactive strategies will help safeguard your business against future uncertainty. Because as Brian wisely reminds us, none of us knows what our businesses will face six months from now – which is precisely why being proactive about cash flow today is so critical for tomorrow's success.

Ready to transform your approach to business finances? Subscribe to the podcast and check out Brian's new on-demand course on presenting money effectively to today's consumer.

This podcast is dedicated to helping those that want to get more out their life, career and/or business (practice). The topics discussed on this podcast are leadership, culture, sales, new patients, new customers, marketing, and so much more.

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Free Consultation: https://calendly.com/stephanie-npg/30min-1?month=2025-03

Book Brian Wright: https://newpatientgroup.com/book-brian-wright/

Iconic Events: https://newpatientgroup.com/npg-iconic/

Live Bootcamps: https://newpatientgroup.com/ortho-bootcamps/#bootcamp-overview

In today's fast-paced world of business, the importance of a professional image cannot be overstated, yet many business owners overlook it. This podcast episode explores the connection between personal presentation and the success of a business, drawing on relatable anecdotes and real-life examples. The discussion stems from an amusing incident involving a coffee lid, which serves as a metaphor for the inexplicable challenges we face when we are too close to a situation to see its obvious resolution. The underlying message here is clear: businesses often become fixated on intricate problems while ignoring straightforward solutions that may be staring them right in the face.

Throughout the conversation, the hosts emphasize that just as two grown men struggled to put a lid on a coffee mug, professionals often fail to recognize simple issues that compromise their effectiveness and credibility. As we continue our exploration, it becomes apparent that examining one's professional image is crucial across various industries. Businesses from hospitality to healthcare must maintain a favorable impression. For instance, how can a plastic surgeon expect clients to trust them if they themselves do not embody the care and precision they promise?

There is significant power in aligning personal and professional credibility. The episode also dives into the world of orthodontics, spotlighting the irony of orthodontists potentially having crooked teeth. This paradox highlights how perception can greatly influence decision-making and sales. If patients see that their provider has not addressed their own dental issues, they might question the quality of care they would receive, thereby impacting the provider’s credibility and business success.

The episode further discusses a major rebranding announcement, shifting from the New Patient Group to The Brian Wright Show. The rebranding aims to appeal to a broader audience, demonstrating the need for businesses to adapt and innovate continually. The hosts clarify that this transformation does not signify a departure from their core values but rather an expansion of their reach to serve various entrepreneurial sectors.

This podcast episode serves as a powerful reminder to all business owners: Sometimes, the most straightforward solutions can have the most staggering impacts. The episode urges listeners to take a step back, assess their professional image, and reflect on how it influences customer perceptions and sales. The need for clarity in communication and self-presentation is paramount, as these elements can either hinder or enhance business growth. As we conclude our discussion, listeners are encouraged to embrace change and actively look for improvements, thereby ensuring they remain competitive in an ever-evolving market.

Why Us? https://newpatientgroup.com/

According to Dental Economics, conversion in Dentistry has dipped to 32%. That same study done in Orthodontics shows a dip into the high 40% for conversion. Conversion for all other specialties has crashed as well. Facts are the consumer has changed and is always changing. This course targets those changes and teaches you advanced skill-sets that will grow your practice and save you t

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Click here - Take Action & Join the New Patient Group MasterMind. Schedule a Free Consultation Today to Learn More! 

This episode explores how listening to clinical peers can unintentionally sabotage your success. It emphasizes the need for transparency in mentorship and the importance of seeking diverse expertise beyond your immediate professional bubble.

• The importance of choosing mentors carefully
• Recognizing that clinical speakers may present an unrealistic image
• The need for honest discussions about challenges faced in practice
• Valuing insights from outside of your industry for balanced guidance
• Defining a true expert as someone who shares both successes and struggles
• Reevaluating the advice one follows based on personal business goals
• Encouraging critical thinking when consuming mentorship advice
• The impact of industry trends on individualized practices
• Promoting an authentic approach to professional growth
• A call to actively seek mentorship that aligns with one's personal vision

New Patient Group - The Employee & Patient Experience Co. Learn Advanced and Cutting Edge Skill Sets Used by the Finest People Businesses in the World, such as the Ritz Carlton and more. We are experts in the following areas and found a niche in orthodontics, dentistry and other healthcare professions years ago. We teach this expertise to enhance every interaction your team has with people you want to become patients or those who already are patients. 

- Leadership
- Sales 
- Hospitality
- Consumer Psychology
- Verbiage
- Presentation
- Communication
- Much More 

The result of the above mentioned skill-sets is a much improved culture, new patients, treatment conversion, efficiency, profitability, treatment starts, revenue, patient referrals, patient compliance and more.