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The Brian Wright Show is dedicated to entrepreneurs, their team and family members and for anyone that wants to transform their life, career and/or business. Welcome to the dawn of a new era! After eight successful seasons as the New Patient Group podcast, we're evolving into The Brian Wright Show—same trusted expertise, broader mission. This isn't just a name change; it's an expansion of our commitment to helping you thrive in today's dynamic marketplace.

What if you approached each business day with the same urgent focus you feel when a one-star review appears? This transformative mindset shift could revolutionize your business's online reputation and eliminate the anxiety that comes with negative feedback.

Most business owners operate in reactive mode - they're completely engaged with daily clinical or operational tasks until something goes wrong. When that dreaded one-star review appears, suddenly there's panic, emergency meetings, and a desperate scramble to offset the damage. But this reactive approach misses the fundamental opportunity to build a proactive review strategy from day one.

The modern consumer researches more thoroughly than ever before, often contacting five or more businesses before making decisions. In this landscape, your review profile serves as your digital storefront, with authenticity being the key differentiator. Rather than obsessing over a perfect 5.0 score (which consumers increasingly view with skepticism), the goal should be a substantial collection of genuine reviews averaging around 4.8-4.9 - a range that communicates excellence while maintaining credibility.

Implementing this proactive approach requires structural commitment: weekly strategy sessions focusing specifically on review generation, incorporating review objectives into morning team meetings, training staff to recognize satisfaction cues, and creating effective asking techniques. The real power comes from consistency - collecting one positive review daily creates a powerful buffer against the occasional negative experience that every business inevitably encounters.

For employees, becoming a champion of the review-gathering process adds tremendous value both personally and professionally. In a job market where finding dedicated, growth-oriented talent remains challenging, being the team member who consistently contributes to building the business's online reputation can significantly enhance your career trajectory and earning potential.

Ready to transform your approach? Stop waiting for crises to care about your reputation. Build the systems, train your team, and create the consistency that turns review management from a source of anxiety into a cornerstone of your business strategy.

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Click here to Schedule a Free Consultation 

Click here to Subscribe to The Brian Wright Show YouTube Station

Click here to Subscribe to The Brian Wright Show Podcast 

Click here to Follow The Brian Wright Show on Instagram 

The Brian Wright Show is dedicated to entrepreneurs, their team and family members and for anyone that wants to transform their life, career and/or business. Welcome to the dawn of a new era! After eight successful seasons as the New Patient Group podcast, we're evolving into The Brian Wright Show—same trusted expertise, broader mission. This isn't just a name change; it's an expansion of our commitment to helping you thrive in today's dynamic marketplace.

The modern consumer lives in a world where attention spans have shrunk below that of goldfish (yes, literally—Microsoft proved it), and Gen Z loses active focus after just 1.3 seconds. Bombarded with over 10,000 marketing messages daily, your potential customers are more distracted than ever. So how do you break through?

In this compelling premiere episode, I dive deep into what makes this "new economy" different and why conventional business approaches are failing. You'll discover why 91% of consumers choose businesses based primarily on experience rather than product quality, how one minute of video equals 1.8 million words in impact, and why nearly 90% of people willingly pay more for convenience.

Whether you run a restaurant, hotel, healthcare practice, or any business struggling to stand out in a commoditized market, these insights apply universally. The skills that have made our orthodontic clients successful—exceptional hospitality, psychology-based communication, and strategic digital presence—work across every industry. I share real examples of businesses transforming through data-driven decisions rather than personal bias, and why proactive change always beats reactive scrambling.

Most importantly, you'll learn why action trumps perfection. The businesses winning today aren't waiting for perfect conditions—they're implementing, learning, and refining in real-time. As we expand our mission with this rebrand, our commitment remains: providing you with proven strategies to transform your life, career, and business in an economy that rewards those who adapt fastest.

About our Host: 

Brian Wright is the Founder of& CEO of New Patient Group and WrightChat.  ⁨@NewPatientGroupWrightChat⁩   He is a trusted consultant and speaker for Align Technology, the Makers of Invisalign (3 billion dollar publicly traded company). He is a leadership, sales and hospitality expert that applies those skillsets so that businesses sell more of their product and at a higher price.

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Schedule a Free Business Consultation at: https://calendly.com/stephanie-npg/30min-1?month=2025-03

Let us Answer, Speak as your own Team Member, Remote into your Software and Schedule your New Patients at: https://wrightchat.com/

Book Brian Wright to Speak at your Event: https://newpatientgroup.com/book-brian-wright/

This podcast is dedicated to those wanting to transform their life, career and/or business. 

Blind spots—those weaknesses and vulnerabilities we can't see—may be the single biggest obstacle standing between us and success in our lives, careers, and businesses. What makes these blind spots so dangerous isn't just their existence, but our stubborn refusal to acknowledge them even when they're staring us directly in the face.

Consider this eye-opening case study: A large orthodontic practice with 11 locations was convinced their marketing team wasn't doing their job because new patient numbers weren't where they wanted them. The marketing company, confident in their performance, commissioned a mystery shopping evaluation of the practice's patient acquisition process. The results were staggering—over $4,150,000 in lost revenue from mishandled opportunities. New patient calls went unanswered during business hours. When calls were answered, staff fumbled basic questions about insurance and pricing. Email inquiries sat for days without responses, and online form submissions were met with generic, unhelpful replies.

The practice's leadership team had convinced themselves their problem was external—they needed more marketing, more phone calls, more leads. But the reality painted a completely different picture: the problem wasn't that people weren't finding them; it was that potential patients were finding them and then being lost through poor systems and untrained staff. This is what psychologists call "tunnel vision"—becoming so fixated on what we believe is the problem that we miss seeing the actual issues right in front of us.

This phenomenon isn't limited to business. In our personal lives, we might blame external circumstances for relationship difficulties while ignoring our own unhelpful behaviors. In our careers, we might attribute lack of advancement to office politics rather than addressing our own skill gaps. The pattern is the same: we look outward for problems when we should be looking inward.

Why is it so difficult to identify our blind spots? Often, it's because acknowledging them requires us to accept uncomfortable truths about ourselves. It's easier to blame marketing, the economy, or competitors than to admit our leadership or systems are flawed. This defensive posture prevents growth and perpetuates the very problems we're trying to solve.

To break through this cycle, we must be willing to seek and accept feedback—especially from experts who can see what we cannot. This requires humility and courage. It means asking tough questions: What am I missing? Where am I vulnerable? What weaknesses are holding back my progress? The most successful people and organizations actively seek out this kind of feedback rather than avoiding or rejecting it.

Remember that success is never about one thing—it's a journey with multiple components working together. Just as a baseball umpire must track the entire path of a pitch rather than fixating on the release point (what umpires call "tunnel vision"), we must see the complete picture of our challenges rather than obsessing over a single aspect. When we expand our perspective to consider the entire journey, solutions become more apparent and more effective.

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The Four Essential Steps to Presenting Money to Today's Consumer (Receive $100 OFF when using  promo code: cash flow)  https://npguniversity.samcart.com/products/money

Install Five Star Hotel and Michelin Star Restaurant Experiences into your Business/Practice to Skyrocket Culture, New Customers (New Patients), Sales, Revenue and More: https://newpatientgroup.com/

Let us Answer, Speak as your own Team Member, Remote into your Software and Schedule your New Patients at: https://wrightchat.com/

Book Brian Wright to Speak at your Event: https://newpatientgroup.com/book-brian-wright/

Schedule a Free Business Consultation at: https://calendly.com/stephanie-npg/30min-1?month=2025-03

Iconic Event - Transform your Life, Career & Business at: https://newpatientgroup.com/npg-iconic/

Today's episode: 

Cash is king, but timing is everything. In this eye-opening episode, Brian Wright (with a face swollen from an unexpected shrimp allergy) delivers a masterclass on why cash now is always more valuable than cash tomorrow – and provides three game-changing strategies to boost your immediate cash flow.

Most entrepreneurs and business owners take a reactive approach to cash management, only seeking funding when they're already desperate. Brian flips this conventional wisdom on its head, explaining why securing loans when your business is thriving puts you in a position of strength rather than vulnerability. Not only will you get better terms, but the psychological benefits of having healthy cash reserves will actually help you perform better as a leader, making it a win-win financial strategy.

The episode dives deep into a brilliant refinancing strategy that can transform your cash position overnight by working with existing customers. By helping your customers lower their monthly payments while simultaneously putting cash in your bank account within days, you create value for both parties. Brian provides tactical advice on how to present these offers effectively using consensus and proper framing to drive acceptance.

Finally, Brian challenges listeners to rethink their approach to paid-in-full discounts. He explains why $6,000 today can actually be more valuable than $7,000 spread over 18 months, especially considering inflation and opportunity costs. This counterintuitive approach to pricing demonstrates why sometimes you need to "stop tripping over dollars to pick up pennies" – particularly when cash flow matters most.

Whether you're currently struggling with cash flow or enjoying healthy financial reserves, these proactive strategies will help safeguard your business against future uncertainty. Because as Brian wisely reminds us, none of us knows what our businesses will face six months from now – which is precisely why being proactive about cash flow today is so critical for tomorrow's success.

Ready to transform your approach to business finances? Subscribe to the podcast and check out Brian's new on-demand course on presenting money effectively to today's consumer.

This podcast is dedicated to helping those that want to get more out their life, career and/or business (practice). The topics discussed on this podcast are leadership, culture, sales, new patients, new customers, marketing, and so much more.

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Free Consultation: https://calendly.com/stephanie-npg/30min-1?month=2025-03

Book Brian Wright: https://newpatientgroup.com/book-brian-wright/

Iconic Events: https://newpatientgroup.com/npg-iconic/

Live Bootcamps: https://newpatientgroup.com/ortho-bootcamps/#bootcamp-overview

In today's fast-paced world of business, the importance of a professional image cannot be overstated, yet many business owners overlook it. This podcast episode explores the connection between personal presentation and the success of a business, drawing on relatable anecdotes and real-life examples. The discussion stems from an amusing incident involving a coffee lid, which serves as a metaphor for the inexplicable challenges we face when we are too close to a situation to see its obvious resolution. The underlying message here is clear: businesses often become fixated on intricate problems while ignoring straightforward solutions that may be staring them right in the face.

Throughout the conversation, the hosts emphasize that just as two grown men struggled to put a lid on a coffee mug, professionals often fail to recognize simple issues that compromise their effectiveness and credibility. As we continue our exploration, it becomes apparent that examining one's professional image is crucial across various industries. Businesses from hospitality to healthcare must maintain a favorable impression. For instance, how can a plastic surgeon expect clients to trust them if they themselves do not embody the care and precision they promise?

There is significant power in aligning personal and professional credibility. The episode also dives into the world of orthodontics, spotlighting the irony of orthodontists potentially having crooked teeth. This paradox highlights how perception can greatly influence decision-making and sales. If patients see that their provider has not addressed their own dental issues, they might question the quality of care they would receive, thereby impacting the provider’s credibility and business success.

The episode further discusses a major rebranding announcement, shifting from the New Patient Group to The Brian Wright Show. The rebranding aims to appeal to a broader audience, demonstrating the need for businesses to adapt and innovate continually. The hosts clarify that this transformation does not signify a departure from their core values but rather an expansion of their reach to serve various entrepreneurial sectors.

This podcast episode serves as a powerful reminder to all business owners: Sometimes, the most straightforward solutions can have the most staggering impacts. The episode urges listeners to take a step back, assess their professional image, and reflect on how it influences customer perceptions and sales. The need for clarity in communication and self-presentation is paramount, as these elements can either hinder or enhance business growth. As we conclude our discussion, listeners are encouraged to embrace change and actively look for improvements, thereby ensuring they remain competitive in an ever-evolving market.

Why Us? https://newpatientgroup.com/

According to Dental Economics, conversion in Dentistry has dipped to 32%. That same study done in Orthodontics shows a dip into the high 40% for conversion. Conversion for all other specialties has crashed as well. Facts are the consumer has changed and is always changing. This course targets those changes and teaches you advanced skill-sets that will grow your practice and save you t

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Click here - Take Action & Join the New Patient Group MasterMind. Schedule a Free Consultation Today to Learn More! 

This episode explores how listening to clinical peers can unintentionally sabotage your success. It emphasizes the need for transparency in mentorship and the importance of seeking diverse expertise beyond your immediate professional bubble.

• The importance of choosing mentors carefully
• Recognizing that clinical speakers may present an unrealistic image
• The need for honest discussions about challenges faced in practice
• Valuing insights from outside of your industry for balanced guidance
• Defining a true expert as someone who shares both successes and struggles
• Reevaluating the advice one follows based on personal business goals
• Encouraging critical thinking when consuming mentorship advice
• The impact of industry trends on individualized practices
• Promoting an authentic approach to professional growth
• A call to actively seek mentorship that aligns with one's personal vision

New Patient Group - The Employee & Patient Experience Co. Learn Advanced and Cutting Edge Skill Sets Used by the Finest People Businesses in the World, such as the Ritz Carlton and more. We are experts in the following areas and found a niche in orthodontics, dentistry and other healthcare professions years ago. We teach this expertise to enhance every interaction your team has with people you want to become patients or those who already are patients. 

- Leadership
- Sales 
- Hospitality
- Consumer Psychology
- Verbiage
- Presentation
- Communication
- Much More 

The result of the above mentioned skill-sets is a much improved culture, new patients, treatment conversion, efficiency, profitability, treatment starts, revenue, patient referrals, patient compliance and more. 

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Click here - Take Action & Join the New Patient Group MasterMind. Schedule a Free Consultation Today to Learn More! 

Digitalizing, Immersing & Transforming your Exam Room for Increased Conversions, Starts & Revenue! Welcome to another edition of the New Patient Group Podcast with our Founder & CEO, Brian Wright. The go to voice for the biggest names in Dentistry, Orthodontics and beyond for practices wanting to dominate the new economy. 

This podcast episode explores the critical importance of creating immersive patient experiences in healthcare settings. By rethinking the aesthetics and functionality of exam rooms and viewing expenditures as investments, practices can significantly enhance patient engagement and conversion rates.

• The significance of an immersive experience in healthcare
• Outdated exam room setups reduce patient engagement
• Viewing expenses as investments rather than costs
• Modern furniture and technology enhance patient interactions
• Staff training on presentation skills can improve conversions
• The value of mastermind groups for collaborative improvement
• Aligning healthcare practices with hospitality principles

New Patient Group - The Employee & Patient Experience Co. Learn Advanced and Cutting Edge Skill Sets Used by the Finest People Businesses in the World, such as the Ritz Carlton and more. We are experts in the following areas and found a niche in orthodontics, dentistry and other healthcare professions years ago. We teach this expertise to enhance every interaction your team has with people you want to become patients or those who already are patients. 

- Leadership
- Sales 
- Hospitality
- Consumer Psychology
- Verbiage
- Presentation
- Communication
- Much More 

The result of the above mentioned skill-sets is a much improved culture, new patients, treatment conversion, efficiency, profitability, treatment starts, revenue, patient referrals, patient compliance and more. 

Job Descriptions that will Benefit from this On-Site Workshop:

- Clinical Assistants 
- Concierges
- Doctors 
- Front Desk
- Receptionists
- Treatment Coordinators
- And More!

This episode emphasizes the critical need for denta practices, orthodontic practices and more to invest in creating immersive and modern patient environments that enhance engagement and conversion rates. We discuss ways to align aesthetics with technology, transforming outdated spaces into welcoming, inviting areas that foster trust and excitement around treatment options.

• Exploring the disconnect between waiting rooms and exam rooms
• The importance of aligning aesthetics with patient experience
• Rethinking costs as investments for better practice outcomes
• The role of modern technology in engaging patients
• Strategies for improving the overall patient journey
• Encouraging a shift towards a hospitality-focused mindset
• Actionable recommendations for practice design improvements
• The impact of examining furniture choices on patient comfort
• Discussing the shortcomings of traditional scheduling templates
• Urging participation in the mastermind group for ongoing growth

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Click here - Take Action & Join the New Patient Group MasterMind. Schedule a Free Consultation Today to Learn More! 

New Patient Group - The Employee & Patient Experience Co. Learn Advanced and Cutting Edge Skill Sets Used by the Finest People Businesses in the World, such as the Ritz Carlton and more. We are experts in the following areas and found a niche in orthodontics, dentistry and other healthcare professions years ago. We teach this expertise to enhance every interaction your team has with people you want to become patients or those who already are patients. 

- Leadership
- Sales 
- Hospitality
- Consumer Psychology
- Verbiage
- Presentation
- Communication
- Much More 

The result of the above mentioned skill-sets is a much improved culture, new patients, treatment conversion, efficiency, profitability, treatment starts, revenue, patient referrals, patient compliance and more. 

Job Descriptions that will Benefit from this On-Site Workshop:

- Clinical Assistants 
- Concierges
- Doctors 
- Front Desk
- Receptionists
- Treatment Coordinators
-- And More!

Send us a text

Click here to learn more and join our Clinical, Business and Life MasterMind
Group. Work closely with the most forward thinking doctors in healthcare and our Founder & CEO, Brian Wright.

Click here to choose your day and time to meet with us online to help you create a plan of success.

Book Suggestion: Tim Ferris - The Four Hour Work Week

Welcome to 2025! Watch our Founder & CEO get the year kicked off with long time New Patient Group and WrightChat customer, Dr. Bob Skopek. This episode encourages listeners to redefine their understanding of growth, focusing on efficiency and quality rather than volume. Key topics include tracking important metrics, identifying personal financial goals, seeking mentorship, and pursuing continuous education to enhance business practices for a healthier work-life balance.

• Reimagining growth as working smarter, not harder
• Understanding your personal magic number for financial freedom
• Importance of tracking earnings per hour rather than just volume
• Differences between being a business owner and an entrepreneur
• Benefits of outsourcing non-essential tasks for increased efficiency
• Importance of mentorship in developing professional skills
• Role of ongoing education in staying effective and current in the field

What if you could redefine success by working smarter, not harder? Our latest episode promises to transform your approach to business as we explore the flourishing possibilities of 2025, a year brimming with innovation and resilience. Discover how the entrepreneurial mindset and strategic efficiency can outshine traditional growth metrics and help you thrive even when the economy takes a downturn. We unpack the pitfalls of conventional advertising and shine a light on internal business inefficiencies, as we embark on a journey of continuous evolution, buoyed by the new season's transformative spirit.

Join us as we venture beyond mere numbers to redefine entrepreneurial success. The conversation pivots to exploring how fewer working days and heightened hourly productivity can lead to unprecedented growth, both personally and professionally. We unravel the intricate tapestry of key performance indicators, the nuances between being a business owner and an entrepreneur, and the critical concept of your "magic number"—all essential components in maximizing earnings while living your ideal life. This isn't just about financial success; it's about reclaiming time for what truly matters.

Our exploration doesn't stop there. We cast the spotlight on the orthodontic industry, underlining the pivotal role of mentorship and continuous education in shaping the future of young orthodontists. With insights from industry experts like Jeremy Emanuele, we delve into the creation of a legacy Dental Service Organization focused on clear aligner orthodontists. Through this narrative, we underscore the importance of long-term vision, strategic decision-making, and embracing a collaborative mindset to navigate the complexities of modern orthodontic practice. Prepare to be inspired as we reveal how diverse mentorship and strategic innovation can redefine success in any field.


 

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Bring Brian Wright to your Practice and Get 2025 Kicked off with a Bang!

What if transforming your healthcare practice into a hospitality-driven business could set you apart from your competitors? This episode of the New Patient Group Podcast delves into the heart of this question, sharing insights from a serendipitous conversation with a former Invisalign patient. Discover the power of hospitality, convenience, and affordability in revolutionizing your practice. By drawing parallels with industries renowned for exceptional customer experience, such as airlines and Amazon, we explore how practices can prioritize these factors to create an outstanding customer journey.

The art of hospitality goes beyond being nice—it's about mastering advanced skills in communication, leadership, and culture to elevate the overall experience of your patients. We discuss how embracing convenience through innovations like virtual consultations can meet modern consumer expectations, while also emphasizing the importance of creating a welcoming ambiance to enhance perceived value. Shifting your focus from traditional healthcare practices to a more hospitality-centric approach could lead to increased patient satisfaction, referrals, and business growth.

Financial flexibility can be a game-changer for both your practice and your patients. Explore strategies that make luxury services more accessible, such as offering extended payment plans to attract a broader customer base. Understand the balance of risk and reward in these decisions, as well as the impact an inviting environment can have on justifying premium pricing. As we conclude Season 7, we encourage self-reflection on your practice's strengths and areas for improvement. With gratitude for your support, we look forward to returning stronger in Season 8, ready to tackle the holiday season and beyond with renewed vigor and insights.

New Patient Group - The Employee & Patient Experience Co.

A company designed to help orthodontists, dentists and other types of Doctors create a practice that dominates the new economy. Learn Advanced and Cutting Edge Skill Sets Used by the Finest People Businesses in the World, such as the Ritz Carlton and other famous Companies:  

- Leadership
- Sales Fundamentals
- Hospitality
- Consumer Psychology
- Verbiage
- Presentation
- Many More 

Learn How to Apply the Skill Sets Above to each of the following:

- Existing Patient Experience
- New Patient Experience
- New Patient Phone Call
- Existing Patient Phone Call
- Digital Workflow
- Treatment Coordinator Exam
- Doctor Exam
- Financial Presentation
- Pending Treatment FollowUp
- Handling and Overcoming Objections 
- Trust & Communication Transfers 
- Digital Marketing
- Patient Compliance
- Clinical Assistant Chair Side Conversations
- Clinical Assistant Conversation with Parents 
- Remote Monitoring (If, applicable) 
- Clear Aligner Starts and Profitability (If, applicable)

What to Expect from Implementing the Above Skill Sets:

- Improve Leadership and Culture
- Improve Mindset and Motivation
- Improve Employee Experience
- Improve Patient Experience
- Improve Patient Compliance
- Increase Treatment Conversion
- Increase Production 
- Increase Cash Flow
- Increase Patient Referrals
- Increase New Patients
- Improve Efficiency
- Improve Time Management 
- Improved Digital Marketing Presence
- Improved Brand Awareness 

- Reduce New Patient No Shows
- Reduce Existing