How do you keep a historic brand from ending up on the dust-heap of history? Two heritage fabric houses with storied pasts show how it’s done. Morris and Co, founded in 1861 by William Morris, the brilliant British designer and social reformer, and Braquenié, a favorite of Marie Antoinette now celebrating its bicentennial, have managed to remain as relevant and as sought-after today as when they were founded. Jessica Clayworth, lead designer of Morris & Co, and Patrick Frey, head of Pierre Frey which owns Braquenié, discuss how they respect the past while staying relevant, what new directions they can pursue without losing authenticity, and why the product always comes before the brand.

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