Technology shapes the industry — but humanity defines it.

At The Lodging Conference, I spoke with Eric Rubino and Ryan Alpert of Extreme Hospitality about how hotel leaders can balance technology, fundamentals, and human connection to stay grounded in an unpredictable market.

Here's what stood out: 👉 Deals are harder to pencil out, so success depends on discipline and daily fundamentals. 👉 Conferences like this one help leaders share ideas, gauge sentiment, and stay realistic—not overconfident or pessimistic. 👉 Great hotel companies use tech to empower people, not replace them. Data informs decisions, but heart drives hospitality. 👉 Extreme Hospitality invests in training and empowerment, teaching rising leaders how to think critically and act confidently, not just follow a playbook. 👉 Guests still crave authentic experiences and human connection—and that's what keeps hotels from becoming commodities.

As Eric said: "We're not in the business of just selling a room. We're in the business of delivering an experience."

🙏 Thanks to our friends at Unifocus—technology that drives value for hotels. Learn how they help operators improve labor efficiency and guest satisfaction at Unifocus.com.