Listeners, we're back this week with Luisa Mendoza.

Luisa Mendoza is referred to as an innovative thought leader and disruptor, who has 20+ years of experience in global business development and marketing, with a focus on tourism and sports. Luisa graduated with a BS in Travel and Tourism Management from Florida International University. Because of her innovation and successful track record, Luisa was nominated as an Industry Impactor Honoree of the Microsoft Legacy Project – naming her as one of the most influential, groundbreaking Hispanic changemakers of our time.

Mendoza served as BSE Global / Brooklyn Nets Director of Global Tourism Development, making her the first full-time tourism expert hired by a professional sports team in the U.S.A. during her tenure with the organization (2017-2019), she led the tourism marketing and sales initiatives which led for the Brooklyn Nets to more than triple revenue growth in sales from the global travel trade.
Luisa’s 20+ years of experience in the tourism industry also included leadership sales and marketing roles at the Greater Fort Lauderdale Broward County Convention Center, Marriott International, Silverstein Properties and NYC & Company, New York City’s Official Marketing & Tourism Office.

At just four years-old, Mendoza’s parents sacrificed everything and migrated from Colombia to the United States to give her a better life. Mendoza’s humble beginnings are a constant reminder that no matter your background, race, or socioeconomic status, anything is possible if you have the courage, passion and grit to follow your dreams. Mendoza’s goal is to leave a legacy where she can provide hope and inspiration to women, minorities and children around the world.

During our conversation, we talked about:

• Coming to the United States from Colombia
• Responsibility
• Going to college
• Creating her role
• Reinventing herself during the pandemic

Relevant Timestamps:
5:30 - Miracle baby
9:00 - Her parents' sacrifices & her gift for her mom
14:15 - I didn't have other options
17:45 - Her parents as her 'why'
18:43 - Believing
19:30 - Going to college
23:10 - Believing in something
25:32 - Her professional career
39:06 - Re-inventing herself mid pandemic
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