Bill France Sr. set out penniless with a dream to start a sport where the automobile was the star. His dream allowed names like Petty and Earnhardt to take center stage on the high banks of new, more daring tracks like the monster of Daytona International Speedway. 

How do you sell a dream this grand? You need people to buy into your vision as much or more than you. This is where Ken Squier comes into play. 

In Chapter Three of Next Level with Andrew Kurland, the two talk about Bill France Sr.'s early visions for modern-day NASCAR. They discuss the rise of the Petty name and what the earliest motorsports broadcasts looked like. It takes brave people with bold dreams to make big things happen, and Squier's stories tell just that. 

 

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