Miguel Armaza sits down with the amazing Kevin Busque, Founder and CEO of Guideline, a modern 401(k) provider for small businesses. Under Kevin’s leadership, Guideline has grown to be the retirement plan of choice for more than 20,000 small businesses, amassing more than $4 billion in assets under management and raising over $140 million in equity from top industry investors like Generation Investment, Tiger Global, Greyhound, Lerer Hippeau, Amex, Propel, Felicis, NEA, and many more.

Kevin founded Guideline after seven years as a Co-Founder at TaskRabbit, another massively successful business that was acquired by IKEA in 2017.

We also want to extend a special thank you to professor Adam Grant for his help in making this episode a reality, where we discuss:

- Kevin’s background and how his upbringing led him down the entrepreneurial journey

- Launching Guideline from a house garage and some of their early-day challenges

- Navigating the pandemic and why they had no idea how it would affect their business (hint, they actually doubled in size)

- The surprising effect of the pandemic on US retirement savings rates, increasing from 8% to 12%

- Kevin’s philosophy around culture and why he does not like to take an active role in dictating a company culture

- Valuable reflections for entrepreneurs and the importance of always doing the hard things first

Kevin Busque

Kevin is the founder and CEO of Guideline, a modern and affordable modern and affordable 401(k) for small businesses. Under Kevin’s leadership, Guideline has grown to be the retirement plan of choice for more than 20,000 small businesses, amassing more than $4 billion in assets under management. A World Economic Forum Technology Pioneer, Fast Company named Guideline one of the World's Most Innovative Companies and Forbes named it to its Fintech 50—a ranking of the companies shaping the future of money—twice. Kevin founded Guideline after seven years at TaskRabbit, the online and mobile labor marketplace that he co-founded, which was acquired by IKEA in 2017. Kevin has been featured in Inc., the New York Times, and the Wall Street Journal, and is a contributor for Entrepreneur Magazine. The son of an Army intelligence Sergeant, he grew up in several cities across North America and Europe, but considers himself a New Englander. He now lives in San Mateo, California.

About Guideline

Guideline launched in 2016 with a mission to create an honest, easy retirement platform that gives people confidence they'll have a retirement they can look forward to.

Since its launch, Guideline has grown to support more than 20,000 small business clients, managing more than $4 billion in assets. Guideline handles the heavy lifting—from plan administration and employee onboarding, to compliance testing, government filing, and recordkeeping—to make small business owners’ jobs easier.

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