In this powerful 10-minute blueprint, Russ breaks down what every artist needs to know to build a real career in today’s music industry. From his mindset of delusional self-belief to strategic release plans and business truths, this clip will change the way you approach your music journey forever.

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Presented by NMPA

https://www.nmpa.org/

Chapters:

0:00 Why Songs Don’t Blow Up

0:15 Is Inspiration Overrated?

0:33 Writing Big Songs While Uninspired

1:05 How Russ Would Start From Zero Today

1:24 Stockpiling Songs & Posting Strategy

1:57 Do You Want Success Bad Enough?

2:01 Russ’ Duality: Confidence vs. Doubt

2:21 The Power of Delusional Self-Belief

3:02 Why Songwriters Should Stop Giving Songs Away

3:51 Why Most Artists Stay Broke

5:06 Taking Control of Your Music Business

6:38 The Purity of Creating Without an Audience

7:04 The Audience Picks The Hits

8:07 Russ’ Song-a-Week Strategy Explained

8:39 When a Song Flops: Russ on Bankrupt

9:13 Why It’s Okay If It’s Not The One

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