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In this episode of Apparel Success, I talk about what makes a good or bad idea for a clothing brand startup. Most new clothing brands get stuck on how to market your clothing brand on social media - before truly diving into what makes their brand special. It doesn't matter if you're print on demand or carrying inventory - your brand idea is the most fundamental component to your brands success. Your clothing brand concept needs to be doing something different... or special... or unique. Too many new clothing brands are doing the same generic thing and wondering why they aren't getting more sales. I hope this video helps you improve your clothing brand concept. This video is for anyone starting a clothing brand, clothing line, fashion brand, fashion line, tshirt business, streetwear brand, print on demand (POD), dropshipping and beyond!