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Let me tell you about my fascinating guest today - Philippa Gamse. With over 25 years under her belt spearheading digital marketing strategy and analytics, Philippa has teamed up with nearly 500 clients and powered website revenue surpassing hundreds of millions. Business owners and marketing heads recruit Philippa to dig into their web analytics. She transforms metrics into action plans to accelerate growth, spot unseen opportunities, and maximize ROI. Her results stretch across North America, Europe, and the Middle East. You can soak up her expansive wisdom on utilizing data to unearth hidden potential and effectively drive business growth.  #WebAnalyticsSuccess #WebsiteOwnershipMatters #ActionableAnalytics #ConateOptimization #SEOContentStrategy #DigitalMarketingInsights #BusinessGrowthStrategies #MarketingAnalytic #WebsiteConips #DataDrivenDecision

Key Moments
00:00:00 - Introduction to Philippa Gamse   
00:05:11 - Importance of Having a Website   
00:08:25 - Using Website Analytics   
00:11:36 - Key Metrics to Look at in Analytics   
00:15:22 - Mistakes in Website Analytics   
00:15:46 - The Customer Journey and Engagement   
00:17:31 - Understanding User Behavior   
00:19:04 - Creativity in Analytics   
00:24:02 - Prioritizing Analytics   
00:29:20 - Aligning Analytics with Business Objectives   
00:31:22 - Maximizing Sign-Up Form Conversion Rate   
00:32:14 - A/B Testing for Effective Changes   
00:32:30 - Utilizing Tools for Data-Driven Decisions   
00:32:55 - Key Takeaways for Entrepreneurs   
00:33:06 - Overcoming Information Overload  

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