Hosts Ben Eagle & Will Evans are joined on this weeks podcast by marketeer & dairy farmer’s son; Harry Evans who, alongside Becki Leach, discusses human psychology, branding and buying behaviour & why marketing the health benefits of milk might not be the best way to increase the appreciation or consumption of dairy & milk! This week Chris Walkland not only gives us the usual milk market update but a suggestion for a podcast jingle too. Please note: The information provided during this podcast has been

prepared for general informational purposes only and does not constitute

advice. The information must not be relied upon for any purpose and no

representation or warranty is given as to its accuracy, completeness or

otherwise. Any reference to other organisations, businesses or products

during the podcast are not endorsements or recommendations of Dairy

Consulting Ltd or its affiliated companies. The views of the presenter

are personal and may not be the views of Dairy Consulting Ltd. The

contents of this podcast are the copyright of Dairy Consulting Ltd.