This week, with Will on holiday, Ben is joined by Peter Willes - Director of Parkham Farms, John Allen and Chris Walkland to discuss Project Reset, with Kite leading the way in the call for a realignment in the price of dairy products on the shelves. We might be seeing the highest AMPE Chris can ever remember, but with unprecedented levels of inflation for key inputs; both on farm and throughout the supply chain, the price of dairy to the consumer can no longer remain at current lows - the price of food must reset. John, Peter and Chris discuss the current imbalance of supply and demand for dairy products and the risk to consumers and retailers if we don’t bring together discussions across the whole supply chain.Please note: The information provided during this podcast has been

prepared for general informational purposes only and does not constitute

advice. The information must not be relied upon for any purpose and no

representation or warranty is given as to its accuracy, completeness or

otherwise. Any reference to other organisations, businesses or products

during the podcast are not endorsements or recommendations of Dairy

Consulting Ltd or its affiliated companies. The views of the presenter

are personal and may not be the views of Dairy Consulting Ltd. The

contents of this podcast are the copyright of Dairy Consulting Ltd.