Many fitness professionals don’t understand the breadth of the competitive landscape facing them. The reality is that competition does not only include people with the same title as them, but also any solution that can help them efficiently and conveniently get to their goal. This session will investigate all the options that should be considered competition, how we analyze them, and then respond by creating appropriate messaging to compete with them.

Optima is back! Gain access to 3 full days of learning, networking, and so much more. Oh and did we mention it was FREE?! Don't miss your chance to be part of the biggest fitness event. https://bit.ly/3DbcoVB