This week
it’s time once again to take a moment to get to know the team here at Sake On
Air. We first aired one of these episodes back in October (Episode 27), where you got to know Sebastie Lemoine and Christopher Pellegrini; aka, “little Chris”.
This week
you’ll be hearing from Christopher’s sake-inspired counterpart, Chris Hughes
(aka, “big Chris”) along with our quiet champion behind the scenes, Shuso Imada.
Despite his
relatively short amount of time based in Japan, Chris’s personal and
professional history with sake extends back to the days when he still called
the U.K. home, which has led him to now becoming one of the most active and
prolific non-Japanese sake educators in Japan. In his endless pursuit of truth,
as well as new questions in the world of sake, his passion and dedication are
both palpable and highly contagious.
Currently
the general manager of the Japan Sake and Shochu Information
Center (where we
broadcast from almost exclusively), Imada-san’s ties to the sake industry reach
deep, and are long and storied. From his family ties to world-renowned
breweries in Hiroshima
to deeply rooted sake distributors in Tokyo, then extending to his own private
ventures in sake-centric marketing and brand development, Imada-san has
arguably one of the broadest perspectives on the industry out of anyone, along
with the experience to match. In his interview, Rebekah takes him down a journey of his
own personal past, but also explores the major turning points of the industry
and its evolution over the past several decades. We let this one run a bit
long, because it we thought it was all important.
As always,
if you’re willing to take a moment to review and rate us on Apple
Podcasts (or
whatever service you listen on) it would mean the world to us.
We also
welcome all of your questions and comments about the show, which you can send
to
[email protected], or track us down at @sakeonair on
Instagram, Twitter, and Facebook. You can also listen on our official YouTube
channel, if that’s
your thing.
Time
stamps:
Chris
Hughes interview
01:46 Start of the interview
05:12 Chris discovers sake for the first time
10:50 Working in sake
26:15 Comics and sake
Shuso
Imada interview
33:44 Start of the interview
37:36 About the Japan Sake & Shochu Makers Association
43:30 Sake in the 1960s and 1970s
50:30 Why Imada-san's English is so good
59:40 What does the Sake world mean to Imada-san now?
We’ll be
back in two weeks.
Kampai!
Sake On Air is made possible with the generous
support of the Japan Sake & Shochu Makers
Association and is broadcast from the Japan Sake & Shochu Information Center in Tokyo. The show is a co-production
between Export Japan and Potts.K Productions, with audio
production by Frank Walter.
Our theme, “Younger Today Than Tomorrow” is
composed by forSomethingNew for Sake On Air.