South Korea – officially the Republic of Korea – has Asia's
fourth-largest economy and is Australia's fourth-largest trading
partner, a relationship in which Australia enjoys a significant surplus.
Yet Korean was omitted as a priority language in the Australian
government's future blueprint, the Asian Century White Paper. Chung-Sok
Suh, from the Korea Research Institute at the Australian School of
Business, is at the heart of efforts to expand collaboration with our
affluent regional neighbour. He notes existing ties but sees plenty of
scope for improvement and further opportunities. Companies need to
understand that Korean business culture is different to that of Japan or