Control Buyers
For many salespeople, control buyers are the most challenging....but they don’t need to be.
On today's show discover:
... where control buyers are coming from so you have a better understanding and appreciation for their approach;...how to tell if you’re interacting with a control buyer so you can respond appropriately;...some ideas for successfully selling to control buyers! Subscribe and Review in iTunes
Where do Control buyers come from?
Many control buyers are aggressive and their take charge attitude has a lot do with a fear of being disrespected, bullied or taken advantage of. It really has nothing to do with you they’ve just learned that the best way to deal with salespeople is to come out swinging.
What's the best way to handle a Control buyer?
The worst thing you can do is react forcefully...it’s only going to confirm their fears and cause them to get more aggressive. A better approach is to show them you’re different.
You’re respectfulYou aren’t going to bully themand you certainly aren’t going to take advantage of them....Show them they have nothing to fear from you.
Characteristics of Control buyers
seem aggressive;they might interrupt;and may even come right out and say something like “Look, I don’t have a lot of time so here’s how this is going to go....”get right to the point;look for immediate results;focus on positives,be logical,efficient andmay like making choices.They ask good questions and expect straight-forward, logical answers. Most of all they need to feel they have control of the process.
More ways to connect with Control buyers
Get right to the pointStress Quick ResultsAnswer Questions DirectlyFollow answers with logical questionsLet them feel they have controlToday’s one two punch
Adjust your approach for more success with control buyers
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