如何有效处理和利用亚马逊差评

本期节目，我将主要分享5个主题：

1. 及时处理差评的重要性

2. 差评的不同类型及相应处理方法

3. 预防差评的方法

4. 如何利用真实差评

5. 我们自用的沟通模版

节目中提到的图片及模版：

1.优秀的差评回复案例

2. 亚马逊官方关于评论的要求

网址：

https://www.amazon.com/gp/help/customer/display.html/ref=amb_link_1?ie=UTF8&nodeId=201602680&pf_rd_m=ATVPDKIKX0DER&pf_rd_s=center-1&pf_rd_r=5PFR54J3SP9HHTM4XEWB&pf_rd_r=5PFR54J3SP9HHTM4XEWB&pf_rd_t=7001&pf_rd_p=0899374c-d640-4eb5-b09a-46f41837ca2b&pf_rd_p=0899374c-d640-4eb5-b09a-46f41837ca2b&pf_rd_i=customer-reviews-guidelines

邮箱地址：[email protected]

3 .可触发对应流程的关键词中英文列表和投诉邮箱

twister-abuse滥用变体

asin-adoption不合规合并子父体

seller-specific-info投诉卖家

variation-abuse  滥用变体

self-hijacking黑科技

pdp-tampering篡改详情页，对应的英文和投诉邮箱会在文字部分分享给大家。

投诉邮箱：

[email protected]

4.附件模版

附件1

Dear【顾客名字】

Please accept our apologies for the inconvenience you are experiencing! Rest assured that is not our standard at all We take our product quality very seriously here at 【店铺名字】and we want to make things right for you!

We Truly appreciate you giving our 【产品名字】a try. You are Protected by our guarantee and since you were not satisfied, we have issued you a full refund on your purchase. You should see this on your Credit Card in the next few days. There is no need for you to send us back the product, It’s a hassle to go to the post office and I don’t want you wasting your time 

Not only will I give you a full refund ,I would also LOVE to send you a replacement FREE of charge.You should be receiving the new 【产品】in next 1-2days!

Thanks very much for your time and let us know if there’s anything else we can do for you!

Regards

【你的名字】

【店铺名】

附件2

Dear Amazon

Hey guys  thanks a lot for your support throughout the year,appreciate your time

Guys,I’ve recently looked through my reviews and found out that some of them violate the community guidelines of Amazon(I’ve added the exact part which it violates as well)

This unfortunately,might lead to a negative buying experiences of Amazon customers.

Please take a look and appreciate if you kindly remove it

Link to the guidelines :

https://www.amazon.com/gp/help/customer/display.html/ref=amb_link_1?ie=UTF8&nodeId=201602680&pf_rd_m=ATVPDKIKX0DER&pf_rd_s=center-1&pf_rd_r=5PFR54J3SP9HHTM4XEWB&pf_rd_r=5PFR54J3SP9HHTM4XEWB&pf_rd_t=7001&pf_rd_p=0899374c-d640-4eb5-b09a-46f41837ca2b&pf_rd_p=0899374c-d640-4eb5-b09a-46f41837ca2b&pf_rd_i=customer-reviews-guidelines

The details:

Asin of the product (这个产品的asin)

Title of the review （Review的标题）

The name of the reviewer: （买家名字）

The date of the review as it appears of our website:（差评出现日期）

The direct link to the review （review链接）

Required action：review remove

What it violates: Respect others Part of the Community Guidelines.

Don’t post content that is libelous defamatory,harassing,threatening or inflammatory.

Thank you for helping me have a good one