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This sexy seltzer started out more than 40 years ago as a Wisconsin breweryâs quiet, nonalcoholic spinoff. Throughout the 80s and early 90s, LaCroix remained the low-key, low-cal fave of Midwestern Little League coaches and soccer moms. But then, LaCroix hit its strideâand its second act, reborn as the trendy choice of Hollywood writers, Instagram influencers, and diet gurus. So, what caused this gobsmacking glow-up? Would you believe it was all thanks to a quirky former construction worker and his obsession with âchaos cursiveâ? Find out how LaCroix disrupted the beverage scene and kicked off a $30B global sparkling-water Renaissance⊠plus, our quest to find the proper pronunciation of âpamplemousse.â Hereâs why LaCroix is the best idea yet.
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Follow The Best Idea Yet on the Wondery App or wherever you get your podcasts. You can listen to new episodes early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting www.wondery.com/links/the-best-idea-yet/ now.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
By Wondery4.6
519519 ratings
This sexy seltzer started out more than 40 years ago as a Wisconsin breweryâs quiet, nonalcoholic spinoff. Throughout the 80s and early 90s, LaCroix remained the low-key, low-cal fave of Midwestern Little League coaches and soccer moms. But then, LaCroix hit its strideâand its second act, reborn as the trendy choice of Hollywood writers, Instagram influencers, and diet gurus. So, what caused this gobsmacking glow-up? Would you believe it was all thanks to a quirky former construction worker and his obsession with âchaos cursiveâ? Find out how LaCroix disrupted the beverage scene and kicked off a $30B global sparkling-water Renaissance⊠plus, our quest to find the proper pronunciation of âpamplemousse.â Hereâs why LaCroix is the best idea yet.
Be the first to know about Wonderyâs newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter
Follow The Best Idea Yet on the Wondery App or wherever you get your podcasts. You can listen to new episodes early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting www.wondery.com/links/the-best-idea-yet/ now.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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