Mallory shares a powerful marketing framework to connect with your audience on every level, using the five stages of awareness.
In this episode you will learn:
- The five stages of awareness framework for marketing, and how it can help increase sales and build trust with customers.
- The importance of speaking to customers at all stages of the awareness journey, not just those who are ready to buy.
- An example of how this framework can be applied in a real-life situation.
Here's a breakdown of what is covered:
[00:00:00] - Intro to the lady without limits podcast.
[00:00:36] - Hellos and welcomes.
[00:03:18] - Quick win of the week.
[00:05:09] - The 5 stages of awareness.
[00:05:58] - The five stages of awareness.
[00:08:06] - Stages 1 & 2 of awareness.
[00:09:15] - What stages do most people see when they come in.
[00:10:48] - The unaware stage.
[00:20:24] - Moving from solution aware to product aware.
[00:23:37] - Knowing what stage people are at.
[00:26:54] - How it relates to your content marketing strategy.
[00:29:19] - Thinking about your business as an ecosystem.
[00:30:56] - Don't feel overwhelmed.
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Website: https://www.ladywithoutlimits.com
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