Lars is an experienced communications and business professional with over 15 years expertise in growing, managing and defending leading global brands’ reputation across industry sectors in traditional media and digital environments.

With his strong background in business development, integrated communications and team leadership, he drives impactful communications strategies that contribute to brands' strategic objectives.

Areas of Expertise

Advising leading global brands on strategic media, issue and reputation management across traditional and social media channels, incl. AT&T, Citi, Coca Cola, DBS, DHL, Honda, ING, Motorola, Panasonic, Porsche, Procter & Gamble, Yahoo!, VMware

Well rounded communications expert with experience in public relations, digital, internal communications, marketing, journalism, as well as M&A, crisis and change management

Client acquisition and retention management for multinational customers

International working, management and team leadership experience

Strengths in logical analysis, creative problem solving, process-oriented solutions development

Sought-after moderator and speaker on social media, public relations and communications thought leadership

Frequent commentator on public relations and social media matters - featured in global and regional media including Bloomberg, Campaign Asia, Holmes Report, HRM Asia, Marketing Magazine, Straits Times and Washington Post.

Specialties: Expertise in strategy development, analysis, senior counsel and stakeholder management, corporate communications, global/regional coordination, event management, media and analyst relations, client servicing, project management, team leadership / staff development and new business development.

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